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Shhhh! Do You Hear That Sound? It's The Sound Of Writing Success

by Sheral DeVaughn September 15, 2021

Shhhh! Do You Hear That Sound? It's The Sound Of Writing Success

How can some writers make their copy content get results while others struggle?

Successful writers listen.

In fact, listening might be the single most important thing a copywriter can do.

How does listening create writing success?

Let's look at the different types of listening.

Posted in #c3specialties, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #goodcopy, #listening, #marketingcopy, #salescopy, #socialmediacopy, #valuecopy, #websitecopy, #wordpour, #writeright, #writingcopy

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Become A Content Casanova: 7 Steps For Writing Seductive Copy

by Sheral DeVaughn August 27, 2021

Become A Content Casanova: 7 Steps For Writing Seductive Copy

Sales copy in particular depends on "The Art of Seduction." Think of your copy as a "dating" process with your customers. You need to persuade and give solid reasons to make them want to come back for another "date" with your brand. You're looking to form a long-term relationship.

Much like a potential suitor, your sales copy should be charming and persuasive. It should make others do a double take and entice them to find out more.

How does one write copy that is "irresistible" and seductive?

Let's break it down into 7 steps as if you were trying to land a "date" with your customer:

Posted in #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #copywritingtone, #headlines, #marketingcopy, #productsales, #salescopy, #salespage, #salespagecopy, #seductivecopy, #seductivecopywriting, #storytelling, #tone, #websitecopy, #wordassassin, #wordpour, #writeright, #writingcopy

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9 Ways Copywriters Can Save You Time, Money, And Missed Opportunities

by Sheral DeVaughn August 19, 2021

9 Ways Copywriters Can Save You Time, Money, And Missed Opportunities

Small businesses and entrepreneurs wear a lot of different hats daily.

One of those hats is writing copy and creating content to market your business and drive sales.

Hiring a full-time employee is always an option. Or looking into a big marketing agency might work. But both of them can cost your business a good chunk of your budget.

So what's a small business owner to do?

The solution might be to hire a freelance copywriter.

Here's a look at the 9 ways hiring a copywriter can benefit you and your business.

Posted in #brandcontent, #businesssuccess, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #entrepreneur, #freelance copywriter and editor, #marketingcopy, #SEOcontent, #socialmediacopy, #solopreneur, #valuecopy, #websitecopy, #wordpour, #writingcopy

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New Entrepreneur? 7 Steps To Boosting Your Confidence and Business

by Sheral DeVaughn August 11, 2021

New Entrepreneur? 7 Steps To Boosting Your Confidence and Business

When you're a new business owner, everything seems a little scary and overwhelming. It's hard to take charge and assert yourself when you don't have the experience to fall back upon.

And if you're not confident, your potential customers won't be confident in you.

How do you become self-assured without having experience as a business owner?

Posted in #businessconfidence, #businesssuccess, #c3specialties, #competition, #entrepreneur, #newbiz, #newbusiness, #smallbiz, #smallbizsuccess, #smallbusiness, #smallbusinesssuccess, #solopreneur, #wordpour

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Business Setbacks and Bourbon: The 4 Steps To Aging Both The Right Way

by Sheral DeVaughn August 7, 2021

Business Setbacks and Bourbon: The 4 Steps To Aging Both The Right Way

Setbacks when you're an entrepreneur happen. The longer you're in small business, the more frequently you have to build up your resiliency and learn to overcome them.

Some will be minor. Others will threaten your success.

Not everyone will handle it the same way, but those who get past their setbacks all have gone through a process.

I believe that processing setbacks is a lot like aging bourbon.

Posted in #bizfailure, #bizsuccess, #bourbon, #Bourbonaging, #businesspain, #businesssetbacks, #c3specialties, #discomfort, #entrepreneur, #failureissuccess, #mentaltoughness, #paininbusiness, #setbacksinbusiness, #smallbizsuccess, #weekendwordpour, #whiskey, #whiskeyaging, #wordpour

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The 3 Bears Approach To Copy Length: How Much Is "Just Right?"

by Sheral DeVaughn August 4, 2021

The 3 Bears Approach To Copy Length: How Much Is "Just Right?"

Writing the perfect amount of copy is a lot like the tale of Goldilocks and the 3 Bears.

Is it too long?

Too short?

And how do I know when it's "just right."

There's no way to answer it with a definitive word count.

But there are a few ways to figure out if you've got the right amount of information in the right places.

Posted in #c3specialties, #calltoaction, #contentwriting, #copy, #copycontent, #copylength, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #emailcopy, #headlines, #longcopy, #marketingcopy, #productsales, #professionalservices, #salescopy, #salesemail, #salesemailcopy, #salespage, #salespagecopy, #shortcopy, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #valuecopy, #valueemails, #websitecopy, #wordassassin, #wordpour, #writeright

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5 CRINGEY COPYWRITING MISTAKES THAT SHOULD BE ILLEGAL

by Sheral DeVaughn July 28, 2021

5 CRINGEY COPYWRITING MISTAKES THAT SHOULD BE ILLEGAL

Even the smartest copywriters make these mistakes from time to time. Mistakes we all know better than to make.

Which mistakes am I referring to?

HERE ARE THE ( 5 ) DUMBEST MISTAKES THAT SHOULD BE ILLEGAL WHEN WRITING COPY:

Posted in #badcopy, #brandcontent, #c3specialties, #contentwriting, #copy, #copycontent, #copywriting, #copywritingtips, #emojis, #goodcopy, #grammaticalerrors, #marketingcopy, #partsofspeech #adjectives #adverbs, #salescopy, #salesemailcopy, #salespagecopy, #shittycopy, #spellingerrors, #websitecopy, #wordassassin, #wordpour, #writeright

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Any Publicity Is Good Publicity: Why You Shouldn't Mention Your Competitors

by Sheral DeVaughn July 13, 2021

Any Publicity Is Good Publicity: Why You Shouldn't Mention Your Competitors

If your copy is talking about your competition, you're giving potential customers a reason to check them out. You're giving them the name of someone else they can buy from. You might be introducing them to your competition when they didn't know they even existed!

Posted in #businesscompetiton, #competition, #copydifferentiation, #copywritingtips, #copywritingtipsandtricks, #smallbiztipsandtricks, #wordassassin, #wordpour, #writeright

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"What Did You Say To Me?" Does Tone Matter In Your Copywriting?

by Sheral DeVaughn July 7, 2021

"What Did You Say To Me?" Does Tone Matter In Your Copywriting?

If you're in person or on the phone, it's easier to understand the meaning behind the words. You can listen to inflection or watch body language to decide if the person is angry, indifferent, etc.

But how do you figure out the true intent of a message when it's written in your copy.

It's all about your tone.

Posted in #brandcontent, #brandstories, #calltoaction, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #copywritingtone, #goodcopy, #marketingcopy, #storytelling, #tone, #valuecopy, #websitecopy, #wordassassin, #wordpour, #writeright

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7 Reasons Discomfort Can Make You A Better Copywriter (Or Business Owner)

by Sheral DeVaughn July 2, 2021

7 Reasons Discomfort Can Make You A Better Copywriter (Or Business Owner)

Is there something you could do in your business that makes you so uncomfortable you panic at the thought of it?

A business that takes no risks and doesn't grow doesn't stay around very long.

Without stepping out of our comfort zones and taking risks with what makes us UNcomfortable, we never improve.

Here are 7 ways discomfort will benefit you and your brand:

Posted in #bizfailure, #bizsuccess, #businessfailure, #businesspain, #businesssuccess, #copy, #copycontent, #copywriting, #discomfort, #entrepreneur, #failtosucceed, #mentaltoughness, #painpoints, #smallbiz, #smallbizfailure, #smallbizsuccess, #smallbusiness, #smallbusinessfailure, #smallbusinesssuccess, #weekendwordpour, #wordassassin, #wordpour

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The Emotional Entrepreneur: How To Move Forward After Hitting A Wall

by Sheral DeVaughn June 25, 2021

The Emotional Entrepreneur: How To Move Forward After Hitting A Wall

The difference between success and failure is how long you decide to wallow in your own self-pity. It's not okay to let everything go by the wayside with your business. You need to figure out what to do to get out of the pit you dug for yourself.

So what can you do to keep moving forward after hitting a wall?

Here are a few things to try when you find yourself having trouble getting back into a productive mindset:

Posted in #bizfailure, #bizsuccess, #businessfailure, #businesssuccess, #entrepreneur, #mentaltoughness, #smallbizfailure, #smallbizsuccess, #smallbusiness, #smallbusinessfailure, #smallbusinesssuccess, #solopreneur, #weekendwordpour, #wordassassin, #wordpour

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How Laughter Is the Best Medicine For Work and Play

by Sheral DeVaughn June 18, 2021

How Laughter Is the Best Medicine For Work and Play

If laughing can help to remedy personal obstacles, can it also help you to improve your business?

Indeed it can!

Posted in #copy, #copycontent, #copywriter, #copywriting, #emailcopy, #humorouscopy, #laughter, #laughterinbusiness, #salesemail, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #solopreneur, #wordassassin, #wordpour, #writeright

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