Professional copywriting could be the SINGLE MOST IMPORTANT thing your business has to ensure success.Still not convinced?
Let's look at 7 ways a freelance copywriter can transform your business.
Writing the perfect amount of copy is a lot like the tale of Goldilocks and the 3 Bears.Is it too long?Too short?And how do I know when it's "just right."There's no way to answer it with a definitive word count.But there are a few ways to figure out if you've got the right amount of information in the right places.
Is courtesy in business nearly extinct? Perhaps we should be doing more to save courtesy and let it thrive. After all, it can have tremendous positive impact for both customers and businesses.
As a small business owner, you know you need to get your message across to potential customers. You also know the best way to get the most impact is by employing a freelance copywriter, SEO writer, or content creator.
But do you know which type of professional service you need?
How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?Yes. It definitely matters.
Most people think they need to use more words to explain their product or service when writing copy. They think they need to come up with continuous clever lines. They use jargon or big words to impress and sound like an expert.What you're doing is making your customers or readers tune out.So how do you deliver an effective message without using "all the words?" Stick with the "Less is More" approach to each of the following:
We know all about lust, greed, pride, and envy, and their pals' gluttony, sloth, and wrath, but how often do we think of the deadly seven with respect to our business?
In business, we know we have to get our message out in front of customers in order to get sales conversions, but when should you be using copywriting and when should you focus on creating content? Is there even a difference?
Spoiler alert: yes, there is a difference.
While copywriting and content writing are similar, there are a couple of major differences.
The first difference is in the purpose of what you are writing. Copywriting is the art of selling people on an idea, a brand, or a belief. The intent behind it is to persuade a customer to buy or use a product or service. Copywriting blends the product and voice or story of a company together to create branding. It plays upon feelings and emotions that are tied to a particular product or service.
Content is writing with a specific purpose in mind meant to inform, educate, or entertain. Often times you'll hear this referred to as value writing, because it offers customers something they can use without having a hard pitch thrown at them. It needs to pass quality information along that aligns with your brand's voice, but is a really good read as well.
Copywriting sells an idea. Content writing aims creates valuable content to help your audience understand your brand's voice and create interest.
The next difference is the job itself.
Content writers can be anyone. They don't have to be professionals. Anyone and everyone on social media writes content with every post. Some are better than others. Some examples of content writing (besides you Aunt Molly's latest dinner commentary on Facebook) are blog posts (like this one), books/e-books, newspaper or magazine articles, and newsletters.
Copywriters are professionals whose job is to write compelling marketing copy. It can come in a variety of forms from slogans and taglines, to websites, email campaigns, and social media ads. Copywriters have developed their skills to more effectively sell you on a marketing idea.
Business owners will need to use a balance of both writing styles in order to grow their customer base. The secret is knowing when to use each type so you will always know how to write "right."
Sheral~Owner/Founder of C3 Specialties
Copywriting isn't as easy as people think it is. It's even hard for professional copywriters at times. So how do you write good copy if you aren't very good at writing?
At some point over the course of time, your business is going to need copywriting for your website content, social media ads, email campaigns, or any other number of written communications. So how do you know if you should hire an agency to handle all of your professional services or if you should hire a freelance copywriter?