As a small business owner, you know you need to get your message across to potential customers. You also know the best way to get the most impact is by employing a freelance copywriter, SEO writer, or content creator.
But do you know which type of professional service you need?
The sales page is one of the most important, and most difficult, pieces of copy to write. For a business, it is the make or break area for converting leads into sales.Old fashioned salesmanship is king here, and no amount of digital-age "magic" can replace it. So how do you go about getting the best response from your copy?
We wondered if it was possible to create something new and valuable while staying true to your craft.
Teaming up to create a better idea or product is what drew me to this weekend's #wordpour selection. Okay, the bourbon might have had a little something to do with my choice too. I wouldn't be enjoying any of it without the teamwork of the two whiskey legends who created Legent.
It's no secret that when I'm not working on copywriting and copy content, I love to enjoy a little liquid magic to reflect on the stories of the lands and brands behind them. One wine family stood out more than the others for me. Theirs is a brand story worthy of sharing.
The art of phenomenal copywriting and content writing centers around being able to share a great story.
So I was shocked as a copywriter and whiskey enthusiast for this story to have only come out recently about one of the most historic whiskey brands/companies in the United States. Which story you might ask? The story of one of the greatest master distillers you've likely never heard of before.
In business, we know we have to get our message out in front of customers in order to get sales conversions, but when should you be using copywriting and when should you focus on creating content? Is there even a difference?
Spoiler alert: yes, there is a difference.
While copywriting and content writing are similar, there are a couple of major differences.
The first difference is in the purpose of what you are writing. Copywriting is the art of selling people on an idea, a brand, or a belief. The intent behind it is to persuade a customer to buy or use a product or service. Copywriting blends the product and voice or story of a company together to create branding. It plays upon feelings and emotions that are tied to a particular product or service.
Content is writing with a specific purpose in mind meant to inform, educate, or entertain. Often times you'll hear this referred to as value writing, because it offers customers something they can use without having a hard pitch thrown at them. It needs to pass quality information along that aligns with your brand's voice, but is a really good read as well.
Copywriting sells an idea. Content writing aims creates valuable content to help your audience understand your brand's voice and create interest.
The next difference is the job itself.
Content writers can be anyone. They don't have to be professionals. Anyone and everyone on social media writes content with every post. Some are better than others. Some examples of content writing (besides you Aunt Molly's latest dinner commentary on Facebook) are blog posts (like this one), books/e-books, newspaper or magazine articles, and newsletters.
Copywriters are professionals whose job is to write compelling marketing copy. It can come in a variety of forms from slogans and taglines, to websites, email campaigns, and social media ads. Copywriters have developed their skills to more effectively sell you on a marketing idea.
Business owners will need to use a balance of both writing styles in order to grow their customer base. The secret is knowing when to use each type so you will always know how to write "right."
Sheral~Owner/Founder of C3 Specialties
Recently I was asked why a freelance copywriter like myself was taking time to wax poetically in a blog post about whiskeys and wines...what could possibly connect these two seemingly different things?
Copywriting isn't as easy as people think it is. It's even hard for professional copywriters at times. So how do you write good copy if you aren't very good at writing?
Deciding which story to tell tonight was a no brainer for me since not only is the wine so great, but the story is so inspiring. It's a story proving that if you build each other up, everyone succeeds.
In this story, the assistants truly become the masters.
"What is #wordpour" and why do you use it?
#Wordpour is the best way I could explain how there is always a great story ready to start flowing. You just have to let it pour. Today is no exception.