Blog
-
Shhhh! Do You Hear That Sound? It's The Sound Of Writing Success
How can some writers make their copy content get results while others struggle?Successful writers listen.In fact, listening might be the single most important thing a copywriter can do.How does listening create writing success?Let's look at the different types of listening. -
9 Ways Copywriters Can Save You Time, Money, And Missed Opportunities
Small businesses and entrepreneurs wear a lot of different hats daily.One of those hats is writing copy and creating content to market your business and drive sales.Hiring a full-time employee is always an option. Or looking into a big marketing agency might work. But both of them can cost your business a good chunk of your budget.So what's a small business owner to do?The solution might be to hire a freelance copywriter.Here's a look at the 9 ways hiring a copywriter can benefit you and your business.
-
The 3 Bears Approach To Copy Length: How Much Is "Just Right?"
Writing the perfect amount of copy is a lot like the tale of Goldilocks and the 3 Bears.Is it too long?Too short?And how do I know when it's "just right."There's no way to answer it with a definitive word count.But there are a few ways to figure out if you've got the right amount of information in the right places. -
How Laughter Is the Best Medicine For Work and Play
If laughing can help to remedy personal obstacles, can it also help you to improve your business?Indeed it can! -
Extra, Extra...Read All About It: 10 Secrets To Writing Better Headlines
You could make a strong argument that the headline is the single most important piece of your copy.
Without a catchy headline, the benefits of your product might never be seen.So how do you create a headline that grabs attention? Let's look at 10 ways you can improve your headlines. -
It's All In the Details: Why Descriptive Parts of Speech Are So Important
We live in an age of fitting everything into 100 characters or less in our social media posts. The "less is more" era of copywriting. But is it actually more? -
Could A Smiley Face Be Bad For Business? Using Emojis In Your Copy
Emojis. Everywhere you look, there seems to be a new symbol popping up to greet you. Estimates state that 92% of people globally use emojis in their online communications. But as prevalent as they may be, are they appropriate to use in your business copy?