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6 Key Ways To Stop Your Business Blog From Being "Blah"

by Sheral DeVaughn June 15, 2021

6 Key Ways To Stop Your Business Blog From Being "Blah"

Blogs are one of the most cost-effective marketing tools in your arsenal. While they aren't always easy and they take up time to write them, the benefits of a GOOD business blog make them worth doing.

Do you know how to write good blog content?

Let's go over 8 tips on how to take your blog from "blah" to "blazing."

Posted in #blogposts, #blogtips, #businesssuccess, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #headlines, #marketingcopy, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #valuecopy, #wordassassin, #wordpour, #writeright

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Quit Is A 4-Letter Word: 5 Ways To Improve Mental Toughness

by Sheral DeVaughn June 12, 2021

Quit Is A 4-Letter Word: 5 Ways To Improve Mental Toughness

I had the opportunity to speak with Mental Performance Coach and Speaker, Lauren Johnson. Lauren is the former Mental Conditioning Coordinator for the New York Yankees. She explained mental toughness as "showing up as the best version of yourself regardless of the situation."

That sounded great for a professional athlete, but I wanted to know how it applied to entrepreneurs or amateur athletes. What could we learn about mental toughness skills to improve our own performance?

Lauren offered a simple answer: "Let your struggles form your strengths." Then she offered these tips for improving our mental toughness:

Posted in #bizsuccess, #businesspain, #businesssuccess, #entrepreneur, #LaurenJohnson, #mentaltoughness, #paininbusiness, #smallbiztipsandtricks, #smallbusinesssuccess, #wordassassin, #wordpour

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Do You Know How To Write Right? SEO vs CopyWriting vs Content Writing

by Sheral DeVaughn June 1, 2021

Do You Know How To Write Right? SEO vs CopyWriting vs Content Writing

As a small business owner, you know you need to get your message across to potential customers. You also know the best way to get the most impact is by employing a freelance copywriter, SEO writer, or content creator.

But do you know which type of professional service you need?

Posted in #bizsuccess, #brandcontent, #brandstories, #businesssuccess, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #freelance copywriter and editor, #marketingcopy, #painpoints, #productsales, #professionalservices, #salescopy, #salespagecopy, #SEOcontent, #smallbiz, #smallbizsuccess, #smallbusiness, #smallbusinesssuccess, #storytelling, #valuecopy, #valueemails, #websitecopy, #wordassassin, #wordpour, #writeright

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Extra, Extra...Read All About It: 10 Secrets To Writing Better Headlines

by Sheral DeVaughn May 25, 2021

Extra, Extra...Read All About It: 10 Secrets To Writing Better Headlines

You could make a strong argument that the headline is the single most important piece of your copy.

Without a catchy headline, the benefits of your product might never be seen.

So how do you create a headline that grabs attention? Let's look at 10 ways you can improve your headlines.

Posted in #blogposts, #brandcontent, #businesssuccess, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #emailcopy, #headlines, #salesemail, #salesemailcopy, #salespagecopy, #smallbizsuccess, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #valueemails, #wordassassin, #wordpour, #writeright

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It's All In the Details: Why Descriptive Parts of Speech Are So Important

by Sheral DeVaughn May 21, 2021

It's All In the Details: Why Descriptive Parts of Speech Are So Important

We live in an age of fitting everything into 100 characters or less in our social media posts. The "less is more" era of copywriting. But is it actually more?

Posted in #contentwriting, #copy, #copycontent, #copywriting, #goodcopy, #marketingcopy, #partsofspeech #adjectives #adverbs, #salescopy, #socialmediacopy, #storytelling, #weekendwordpour, #wordassassin, #wordpour, #writeright

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Could A Smiley Face Be Bad For Business? Using Emojis In Your Copy

by Sheral DeVaughn May 17, 2021

Could A Smiley Face Be Bad For Business? Using Emojis In Your Copy

Emojis. Everywhere you look, there seems to be a new symbol popping up to greet you. Estimates state that 92% of people globally use emojis in their online communications. But as prevalent as they may be, are they appropriate to use in your business copy?

Posted in #brandcontent, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #emailcopy, #emojis, #goodcopy, #humorouscopy, #marketingcopy, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #websitecopy, #wordassassin, #wordpour, #writeright

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Writing a Sales Email Like A Sith-Lord (Let Your Words Flow Like the Force)

by Sheral DeVaughn May 4, 2021

Writing a Sales Email Like A Sith-Lord (Let Your Words Flow Like the Force)

We've got some tips on how to write using the "force." In this case, we'll look at how to write a sales email.

But we aren't talking about young LUKE Skywalker and writing like a Jedi. We're talking Annakin (aka Darth Vader, Luke's Dad) and writing like a Sith-Lord.

Posted in #calltoaction, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #emailcopy, #headlines, #jedi, #painpoints, #productsales, #salescopy, #salesemail, #salesemailcopy, #sithlord, #starwars, #wordassassin, #wordpour, #writeright

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My Product Sells Itself! Why You Actually NEED a Good Product Description

by Sheral DeVaughn April 27, 2021

My Product Sells Itself! Why You Actually NEED a Good Product Description

If you're not paying attention to your product descriptions, you're losing money.

Your product does NOT sell itself.

So how do you write a product page that creates consumer clicks to sales conversions?

Posted in #bizsuccess, #brandcontent, #businesssuccess, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #freelance copywriter and editor, #goodcopy, #productdescriptions, #productimages, #productpages, #productsales, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #storytelling, #websitecopy, #wordassassin, #wordpour, #writeright

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How to Celebrate Some Business Success With A Wacky Holiday

by Sheral DeVaughn April 23, 2021

How to Celebrate Some Business Success With A Wacky Holiday

Why would a business want to use non-traditional holidays in their marketing content strategies?

Businesses can get big boosts from creating copy around small or whacky "holidays." You need to know when and HOW to use them to be effective.

Posted in #brandcontent, #celebrations, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #EarthDay, #freelance copywriter and editor, #GermanBeerDay, #goodcopy, #holidays, #humorouscopy, #iambicpentameter, #Shakespeare, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #TalkLikeShakespeareDay, #weekendwordpour, #wordassassin, #wordpour, #writeright

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Bio HAZARD: Why A Low (or NO) Profile Can Mean Missed Opportunities

by Sheral DeVaughn April 20, 2021

There's one, short and simple piece of marketing copy that gets overlooked or glossed over. It's one of the best tools you can have for networking and for prospects. What is it?...

Posted in #aboutsection, #bios, #bizsuccess, #brandcontent, #businesssuccess, #calltoaction, #contentwriting, #copy, #copycontent, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #profiles, #smallbusinesstipsandtricks, #socialmediabio, #socialmediaprofile, #solopreneur, #websitecopy, #websiteprofile, #wordassassin, #wordpour, #writeright

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The 9 Circles of Hell in Small Business Collaborations: See You Soon?

by Sheral DeVaughn April 16, 2021

The 9 Circles of Hell in Small Business Collaborations: See You Soon?

As small business owners, we realize the importance of collaborations for growth. But what is stopping us from enjoying success when joining forces?

Posted in #bizsuccess, #businesspain, #businesssuccess, #collaboration, #entrepreneur, #paininbusiness, #smallbiz, #smallbizsuccess, #smallbusiness, #smallbusinesssuccess, #smallbusinesstipsandtricks, #solopreneur, #weekendwordpour, #womeninbusiness, #wordassassin, #wordpour

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Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.

by Sheral DeVaughn April 13, 2021

Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.

How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?

Yes. It definitely matters.

Posted in #badcopy, #bizsuccess, #brandcontent, #businesssuccess, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #freelance copywriter and editor, #goodcopy, #professionalservices, #salescopy, #salespagecopy, #smallbizsuccess, #smallbiztipsandtricks, #smallbusinesssuccess, #smallbusinesstipsandtricks, #solopreneur, #websitecopy, #wordassassin, #wordpour, #writeright

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