How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?
When it comes to copywriting and content creation, we look for ways to be unique. We do our best to find creative ways to stand out and be memorable in our writing for clients. But are there boundaries to what you can say in your copy?
You've spent countless hours writing all about what you do and how great your copy is. So many hours that you can't remember the last time you cooked dinner or watched a movie with your spouse. So why isn't anyone buying what you're selling?
There's a good chance it's because your copy sucks.
So how do you know if you're writing bad copy? Here's a few examples: