Blog
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Shhhh! Do You Hear That Sound? It's The Sound Of Writing Success
How can some writers make their copy content get results while others struggle?Successful writers listen.In fact, listening might be the single most important thing a copywriter can do.How does listening create writing success?Let's look at the different types of listening. -
Become A Content Casanova: 7 Steps For Writing Seductive Copy
Sales copy in particular depends on "The Art of Seduction." Think of your copy as a "dating" process with your customers. You need to persuade and give solid reasons to make them want to come back for another "date" with your brand. You're looking to form a long-term relationship.Much like a potential suitor, your sales copy should be charming and persuasive. It should make others do a double take and entice them to find out more.Let's break it down into 7 steps as if you were trying to land a "date" with your customer: -
9 Ways Copywriters Can Save You Time, Money, And Missed Opportunities
Small businesses and entrepreneurs wear a lot of different hats daily.One of those hats is writing copy and creating content to market your business and drive sales.Hiring a full-time employee is always an option. Or looking into a big marketing agency might work. But both of them can cost your business a good chunk of your budget.So what's a small business owner to do?The solution might be to hire a freelance copywriter.Here's a look at the 9 ways hiring a copywriter can benefit you and your business.
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Comparing Copy To A Fine Wine: When Is A Word Like A Wine Grape?
There's a basic template for making wine AND producing copy content. To do it well takes more than these steps, and it takes a lot of experience to get good at it. But in general, it takes 9 steps to get from start to finish: