Sales copy in particular depends on "The Art of Seduction." Think of your copy as a "dating" process with your customers. You need to persuade and give solid reasons to make them want to come back for another "date" with your brand. You're looking to form a long-term relationship.
Much like a potential suitor, your sales copy should be charming and persuasive. It should make others do a double take and entice them to find out more.
How does one write copy that is "irresistible" and seductive?
Let's break it down into 7 steps as if you were trying to land a "date" with your customer:
The sales page is one of the most important, and most difficult, pieces of copy to write. For a business, it is the make or break area for converting leads into sales.
Old fashioned salesmanship is king here, and no amount of digital-age "magic" can replace it. So how do you go about getting the best response from your copy?