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Business Setbacks and Bourbon: The 4 Steps To Aging Both The Right Way

by Sheral DeVaughn August 7, 2021

Business Setbacks and Bourbon: The 4 Steps To Aging Both The Right Way

Setbacks when you're an entrepreneur happen. The longer you're in small business, the more frequently you have to build up your resiliency and learn to overcome them.

Some will be minor. Others will threaten your success.

Not everyone will handle it the same way, but those who get past their setbacks all have gone through a process.

I believe that processing setbacks is a lot like aging bourbon.

Posted in #bizfailure, #bizsuccess, #bourbon, #Bourbonaging, #businesspain, #businesssetbacks, #c3specialties, #discomfort, #entrepreneur, #failureissuccess, #mentaltoughness, #paininbusiness, #setbacksinbusiness, #smallbizsuccess, #weekendwordpour, #whiskey, #whiskeyaging, #wordpour

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The Best of Both (Whiskey) Worlds- Weekend #Wordpour

by Sheral DeVaughn March 12, 2021

The Best of Both (Whiskey) Worlds- Weekend #Wordpour

We wondered if it was possible to create something new and valuable while staying true to your craft.

Teaming up to create a better idea or product is what drew me to this weekend's #wordpour selection. Okay, the bourbon might have had a little something to do with my choice too. I wouldn't be enjoying any of it without the teamwork of the two whiskey legends who created Legent.

Posted in #bourbon, #brandcontent, #brandstories, #contentwriting, #copywriter, #copywriting, #entrepreneur, #FredNoe, #Japanesewhisky, #JimBeam, #Kentuckybourbon, #Kentuckywhiskey, #Legent, #LegentBourbon, #ShinjiFukuyo, #smallbiz, #smallbusiness, #solopreneur, #Suntory, #whiskey, #wordpour

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The Whiskey Brand Story Time Forgot: Weekend #Wordpour

by Sheral DeVaughn February 26, 2021

The art of phenomenal copywriting and content writing centers around being able to share a great story.

So I was shocked as a copywriter and whiskey enthusiast for this story to have only come out recently about one of the most historic whiskey brands/companies in the United States. Which story you might ask? The story of one of the greatest master distillers you've likely never heard of before.

Posted in #BlackHistoryMonth, #brandcontent, #brandstories, #Brown-Forman, #c3specialties, #contentwriting, #copywriter, #copywriting, #goodcopy, #JackDaniels, #Lynchburg, #Nathan"Nearest"Green, #Tennesseewhiskey, #UncleNearest, #whiskey, #wordassassin, #wordpour, #writeright

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Falling Into the Rabbit Hole: Weekend #Wordpour

by Sheral DeVaughn February 19, 2021

Falling Into the Rabbit Hole: Weekend #Wordpour

Recently I was asked why a freelance copywriter like myself was taking time to wax poetically in a blog post about whiskeys and wines...what could possibly connect these two seemingly different things?

Posted in #brandcontent, #brandstories, #c3specialties, #copy, #copyninja, #copywriter, #copywriting, #copywritingtips, #freelance copywriter and editor, #RabbitHole, #RabbitHoleBoxergrail, #RabbitHolerye, #rye, #whiskey, #wordassassin, #wordpour, #writeright

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Spirited Storytelling: Your Weekend #Wordpour

by Sheral DeVaughn February 5, 2021

Spirited Storytelling: Your Weekend #Wordpour

"What is #wordpour" and why do you use it?

#Wordpour is the best way I could explain how there is always a great story ready to start flowing. You just have to let it pour. Today is no exception.

Posted in #bourbon, #brandcontent, #brandstories, #c3specialties, #copyninja, #copywriter, #copywriting, #freelance copywriter and editor, #whiskey, #wordpour, #writeright, #yellowstonebourbon

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