Blog

Shhhh! Do You Hear That Sound? It's The Sound Of Writing Success

by Sheral DeVaughn September 15, 2021

Shhhh! Do You Hear That Sound? It's The Sound Of Writing Success

How can some writers make their copy content get results while others struggle?

Successful writers listen.

In fact, listening might be the single most important thing a copywriter can do.

How does listening create writing success?

Let's look at the different types of listening.

Posted in #c3specialties, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #goodcopy, #listening, #marketingcopy, #salescopy, #socialmediacopy, #valuecopy, #websitecopy, #wordpour, #writeright, #writingcopy

Read more

Become A Content Casanova: 7 Steps For Writing Seductive Copy

by Sheral DeVaughn August 27, 2021

Become A Content Casanova: 7 Steps For Writing Seductive Copy

Sales copy in particular depends on "The Art of Seduction." Think of your copy as a "dating" process with your customers. You need to persuade and give solid reasons to make them want to come back for another "date" with your brand. You're looking to form a long-term relationship.

Much like a potential suitor, your sales copy should be charming and persuasive. It should make others do a double take and entice them to find out more.

How does one write copy that is "irresistible" and seductive?

Let's break it down into 7 steps as if you were trying to land a "date" with your customer:

Posted in #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #copywritingtone, #headlines, #marketingcopy, #productsales, #salescopy, #salespage, #salespagecopy, #seductivecopy, #seductivecopywriting, #storytelling, #tone, #websitecopy, #wordassassin, #wordpour, #writeright, #writingcopy

Read more

Comparing Copy To A Fine Wine: When Is A Word Like A Wine Grape?

by Sheral DeVaughn August 15, 2021

Comparing Copy To A Fine Wine: When Is A Word Like A Wine Grape?

There's a basic template for making wine AND producing copy content. To do it well takes more than these steps, and it takes a lot of experience to get good at it. But in general, it takes 9 steps to get from start to finish:

Posted in #blogposts, #c3specialties, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtipsandtricks, #growinggrapes, #weekendwordpour, #winemakers, #winemaking, #wordassassin, #writeright, #writingcopy

Read more

The 3 Bears Approach To Copy Length: How Much Is "Just Right?"

by Sheral DeVaughn August 4, 2021

The 3 Bears Approach To Copy Length: How Much Is "Just Right?"

Writing the perfect amount of copy is a lot like the tale of Goldilocks and the 3 Bears.

Is it too long?

Too short?

And how do I know when it's "just right."

There's no way to answer it with a definitive word count.

But there are a few ways to figure out if you've got the right amount of information in the right places.

Posted in #c3specialties, #calltoaction, #contentwriting, #copy, #copycontent, #copylength, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #emailcopy, #headlines, #longcopy, #marketingcopy, #productsales, #professionalservices, #salescopy, #salesemail, #salesemailcopy, #salespage, #salespagecopy, #shortcopy, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #valuecopy, #valueemails, #websitecopy, #wordassassin, #wordpour, #writeright

Read more

5 CRINGEY COPYWRITING MISTAKES THAT SHOULD BE ILLEGAL

by Sheral DeVaughn July 28, 2021

5 CRINGEY COPYWRITING MISTAKES THAT SHOULD BE ILLEGAL

Even the smartest copywriters make these mistakes from time to time. Mistakes we all know better than to make.

Which mistakes am I referring to?

HERE ARE THE ( 5 ) DUMBEST MISTAKES THAT SHOULD BE ILLEGAL WHEN WRITING COPY:

Posted in #badcopy, #brandcontent, #c3specialties, #contentwriting, #copy, #copycontent, #copywriting, #copywritingtips, #emojis, #goodcopy, #grammaticalerrors, #marketingcopy, #partsofspeech #adjectives #adverbs, #salescopy, #salesemailcopy, #salespagecopy, #shittycopy, #spellingerrors, #websitecopy, #wordassassin, #wordpour, #writeright

Read more

Any Publicity Is Good Publicity: Why You Shouldn't Mention Your Competitors

by Sheral DeVaughn July 13, 2021

Any Publicity Is Good Publicity: Why You Shouldn't Mention Your Competitors

If your copy is talking about your competition, you're giving potential customers a reason to check them out. You're giving them the name of someone else they can buy from. You might be introducing them to your competition when they didn't know they even existed!

Posted in #businesscompetiton, #competition, #copydifferentiation, #copywritingtips, #copywritingtipsandtricks, #smallbiztipsandtricks, #wordassassin, #wordpour, #writeright

Read more

"What Did You Say To Me?" Does Tone Matter In Your Copywriting?

by Sheral DeVaughn July 7, 2021

"What Did You Say To Me?" Does Tone Matter In Your Copywriting?

If you're in person or on the phone, it's easier to understand the meaning behind the words. You can listen to inflection or watch body language to decide if the person is angry, indifferent, etc.

But how do you figure out the true intent of a message when it's written in your copy.

It's all about your tone.

Posted in #brandcontent, #brandstories, #calltoaction, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #copywritingtone, #goodcopy, #marketingcopy, #storytelling, #tone, #valuecopy, #websitecopy, #wordassassin, #wordpour, #writeright

Read more

How Laughter Is the Best Medicine For Work and Play

by Sheral DeVaughn June 18, 2021

How Laughter Is the Best Medicine For Work and Play

If laughing can help to remedy personal obstacles, can it also help you to improve your business?

Indeed it can!

Posted in #copy, #copycontent, #copywriter, #copywriting, #emailcopy, #humorouscopy, #laughter, #laughterinbusiness, #salesemail, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #solopreneur, #wordassassin, #wordpour, #writeright

Read more

6 Key Ways To Stop Your Business Blog From Being "Blah"

by Sheral DeVaughn June 15, 2021

6 Key Ways To Stop Your Business Blog From Being "Blah"

Blogs are one of the most cost-effective marketing tools in your arsenal. While they aren't always easy and they take up time to write them, the benefits of a GOOD business blog make them worth doing.

Do you know how to write good blog content?

Let's go over 8 tips on how to take your blog from "blah" to "blazing."

Posted in #blogposts, #blogtips, #businesssuccess, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #headlines, #marketingcopy, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #valuecopy, #wordassassin, #wordpour, #writeright

Read more

Do You Know How To Write Right? SEO vs CopyWriting vs Content Writing

by Sheral DeVaughn June 1, 2021

Do You Know How To Write Right? SEO vs CopyWriting vs Content Writing

As a small business owner, you know you need to get your message across to potential customers. You also know the best way to get the most impact is by employing a freelance copywriter, SEO writer, or content creator.

But do you know which type of professional service you need?

Posted in #bizsuccess, #brandcontent, #brandstories, #businesssuccess, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #freelance copywriter and editor, #marketingcopy, #painpoints, #productsales, #professionalservices, #salescopy, #salespagecopy, #SEOcontent, #smallbiz, #smallbizsuccess, #smallbusiness, #smallbusinesssuccess, #storytelling, #valuecopy, #valueemails, #websitecopy, #wordassassin, #wordpour, #writeright

Read more

Extra, Extra...Read All About It: 10 Secrets To Writing Better Headlines

by Sheral DeVaughn May 25, 2021

Extra, Extra...Read All About It: 10 Secrets To Writing Better Headlines

You could make a strong argument that the headline is the single most important piece of your copy.

Without a catchy headline, the benefits of your product might never be seen.

So how do you create a headline that grabs attention? Let's look at 10 ways you can improve your headlines.

Posted in #blogposts, #brandcontent, #businesssuccess, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #emailcopy, #headlines, #salesemail, #salesemailcopy, #salespagecopy, #smallbizsuccess, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #valueemails, #wordassassin, #wordpour, #writeright

Read more

It's All In the Details: Why Descriptive Parts of Speech Are So Important

by Sheral DeVaughn May 21, 2021

It's All In the Details: Why Descriptive Parts of Speech Are So Important

We live in an age of fitting everything into 100 characters or less in our social media posts. The "less is more" era of copywriting. But is it actually more?

Posted in #contentwriting, #copy, #copycontent, #copywriting, #goodcopy, #marketingcopy, #partsofspeech #adjectives #adverbs, #salescopy, #socialmediacopy, #storytelling, #weekendwordpour, #wordassassin, #wordpour, #writeright

Read more