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7 Important Ways Copywriting Will Take Your Business From "Fizzle" To "Sizzle"

by Sheral DeVaughn October 22, 2021

7 Important Ways Copywriting Will Take Your Business From "Fizzle" To "Sizzle"

Professional copywriting could be the SINGLE MOST IMPORTANT thing your business has to ensure success.

Still not convinced?

Let's look at 7 ways a freelance copywriter can transform your business.

Posted in #bizsuccess, #brandcontent, #brandstories, #businesscompetiton, #businesscopywriting, #businesssuccess, #c3specialties, #calltoaction, #contentwriting, #copy, #copycontent, #copydifferentiation, #copywriter, #copywriting, #copywritingsecrets, #copywritingsuccess, #copywritingtips, #copywritingtipsandtricks, #copywritingtone, #freelance copywriter and editor, #goodcopy, #headlines, #marketingcopy, #productsales, #professionalservices, #salescopy

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9 Ways Copywriters Can Save You Time, Money, And Missed Opportunities

by Sheral DeVaughn August 19, 2021

9 Ways Copywriters Can Save You Time, Money, And Missed Opportunities

Small businesses and entrepreneurs wear a lot of different hats daily.

One of those hats is writing copy and creating content to market your business and drive sales.

Hiring a full-time employee is always an option. Or looking into a big marketing agency might work. But both of them can cost your business a good chunk of your budget.

So what's a small business owner to do?

The solution might be to hire a freelance copywriter.

Here's a look at the 9 ways hiring a copywriter can benefit you and your business.

Posted in #brandcontent, #businesssuccess, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #entrepreneur, #freelance copywriter and editor, #marketingcopy, #SEOcontent, #socialmediacopy, #solopreneur, #valuecopy, #websitecopy, #wordpour, #writingcopy

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Do You Know How To Write Right? SEO vs CopyWriting vs Content Writing

by Sheral DeVaughn June 1, 2021

Do You Know How To Write Right? SEO vs CopyWriting vs Content Writing

As a small business owner, you know you need to get your message across to potential customers. You also know the best way to get the most impact is by employing a freelance copywriter, SEO writer, or content creator.

But do you know which type of professional service you need?

Posted in #bizsuccess, #brandcontent, #brandstories, #businesssuccess, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #freelance copywriter and editor, #marketingcopy, #painpoints, #productsales, #professionalservices, #salescopy, #salespagecopy, #SEOcontent, #smallbiz, #smallbizsuccess, #smallbusiness, #smallbusinesssuccess, #storytelling, #valuecopy, #valueemails, #websitecopy, #wordassassin, #wordpour, #writeright

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My Product Sells Itself! Why You Actually NEED a Good Product Description

by Sheral DeVaughn April 27, 2021

My Product Sells Itself! Why You Actually NEED a Good Product Description

If you're not paying attention to your product descriptions, you're losing money.

Your product does NOT sell itself.

So how do you write a product page that creates consumer clicks to sales conversions?

Posted in #bizsuccess, #brandcontent, #businesssuccess, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #freelance copywriter and editor, #goodcopy, #productdescriptions, #productimages, #productpages, #productsales, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #storytelling, #websitecopy, #wordassassin, #wordpour, #writeright

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How to Celebrate Some Business Success With A Wacky Holiday

by Sheral DeVaughn April 23, 2021

How to Celebrate Some Business Success With A Wacky Holiday

Why would a business want to use non-traditional holidays in their marketing content strategies?

Businesses can get big boosts from creating copy around small or whacky "holidays." You need to know when and HOW to use them to be effective.

Posted in #brandcontent, #celebrations, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #EarthDay, #freelance copywriter and editor, #GermanBeerDay, #goodcopy, #holidays, #humorouscopy, #iambicpentameter, #Shakespeare, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #TalkLikeShakespeareDay, #weekendwordpour, #wordassassin, #wordpour, #writeright

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Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.

by Sheral DeVaughn April 13, 2021

Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.

How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?

Yes. It definitely matters.

Posted in #badcopy, #bizsuccess, #brandcontent, #businesssuccess, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #freelance copywriter and editor, #goodcopy, #professionalservices, #salescopy, #salespagecopy, #smallbizsuccess, #smallbiztipsandtricks, #smallbusinesssuccess, #smallbusinesstipsandtricks, #solopreneur, #websitecopy, #wordassassin, #wordpour, #writeright

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How My Copywriting Was Helped By Kayak Racing: A Small Biz Marathon

by Sheral DeVaughn April 9, 2021

How My Copywriting Was Helped By Kayak Racing: A Small Biz Marathon

Instead of looking at small business ownership as a sprint to success, look at it as a marathon or an ultra event.

Here's how training to race is the same way you should "train" for business success.

Posted in #bizsuccess, #businesspain, #businesssuccess, #contentwriting, #copy, #copywriter, #copywriting, #entrepreneur, #freelance copywriter and editor, #paininbusiness, #smallbiz, #smallbizsuccess, #smallbusiness, #smallbusinesssuccess, #solopreneur, #weekendwordpour, #wordassassin, #wordpour, #writeright, kayak racing, kayaking, MR340

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What the Bleep Did You Say? Limits to What You Can Say in Your Copy

by Sheral DeVaughn April 6, 2021

What the *Bleep* Did You Say? Limits to What You Can Say in Your Copy

When it comes to copywriting and content creation, we look for ways to be unique. We do our best to find creative ways to stand out and be memorable in our writing for clients. But are there boundaries to what you can say in your copy?

Posted in #badcopy, #blogposts, #brandcontent, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #freelance copywriter and editor, #goodcopy, #websitecopy, #wordassassin, #wordpour, #writeright

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Your Biggest Business Competitor? The Answer Is Smiling Right At You.

by Sheral DeVaughn March 26, 2021

Your Biggest Business Competitor? The Answer Is Smiling Right At You.

So often when we go into business for ourselves, we focus on how fast we can become successful. But what does that success look like? It's different things to different people.

So who should you look at to measure your business success?

Posted in #bizfailure, #bizsuccess, #businessfailure, #businesssuccess, #copywriting, #entrepreneur, #failtosucceed, #failureissuccess, #freelance copywriter and editor, #smallbiz, #smallbizfailure, #smallbizsuccess, #smallbiztipsandtricks, #smallbusiness, #smallbusinessfailure, #smallbusinesssuccess, #smallbusinesstipsandtricks, #solopreneur, #weekendwordpour, #wordassassin, #wordpour

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Are You Failing For Success, Or Failing To Succeed?-Weekend #Wordpour

by Sheral DeVaughn March 19, 2021

Are You Failing For Success, Or Failing To Succeed?-Weekend #Wordpour

We all have failures in our personal and professional lives. The question becomes, "how do we recover from it?" And is it possible that failing is what makes us become successful in our businesses in the end?

Posted in #bizfailure, #bizsuccess, #blogposts, #businessfailure, #businesssuccess, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #entrepreneur, #failtosucceed, #failureissuccess, #freelance copywriter and editor, #smallbiz, #smallbizfailure, #smallbizsuccess, #smallbusiness, #smallbusinessfailure, #smallbusinesssuccess, #solopreneur, #womeninbusiness, #wordassassin, #wordpour, #writeright

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Do you know the Best Copywriting Secret? Stop Using All The Words!

by Sheral DeVaughn March 9, 2021

Do you know the Best Copywriting Secret? Stop Using All The Words!

Most people think they need to use more words to explain their product or service when writing copy. They think they need to come up with continuous clever lines. They use jargon or big words to impress and sound like an expert.

What you're doing is making your customers or readers tune out.

So how do you deliver an effective message without using "all the words?" Stick with the "Less is More" approach to each of the following:

Posted in #c3specialties, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #entrepreneur, #freelance copywriter and editor, #goodcopy, #headlines, #professionalservices, #smallbiz, #smallbusiness, #solopreneur, #wordassassin, #wordpour, #writeright

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A Story Passed Down Through 26 Generations: Weekend #Wordpour

by Sheral DeVaughn March 5, 2021

A Story Passed Down Through 26 Generations: Weekend #Wordpour

It's no secret that when I'm not working on copywriting and copy content, I love to enjoy a little liquid magic to reflect on the stories of the lands and brands behind them. One wine family stood out more than the others for me. Theirs is a brand story worthy of sharing.

Posted in #Antinori, #Antinori Wines #Tignanello #SuperTuscans, #brandcontent, #brandstories, #c3specialties, #cabernetfranc, #cabernetsauvignon, #chianticlassico, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #freelance copywriter and editor, #goodcopy, #Italianwines, #sangiovese, #TuscanWines, #Tuscany, #winemakers, #WinePairings, #womeninbusiness, #wordassassin, #wordpour, #writeright

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