As a small business owner, you know you need to get your message across to potential customers. You also know the best way to get the most impact is by employing a freelance copywriter, SEO writer, or content creator.
But do you know which type of professional service you need?
If you're not paying attention to your product descriptions, you're losing money.Your product does NOT sell itself.So how do you write a product page that creates consumer clicks to sales conversions?
Why would a business want to use non-traditional holidays in their marketing content strategies?Businesses can get big boosts from creating copy around small or whacky "holidays." You need to know when and HOW to use them to be effective.
How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?Yes. It definitely matters.
Instead of looking at small business ownership as a sprint to success, look at it as a marathon or an ultra event.
Here's how training to race is the same way you should "train" for business success.
When it comes to copywriting and content creation, we look for ways to be unique. We do our best to find creative ways to stand out and be memorable in our writing for clients. But are there boundaries to what you can say in your copy?
So often when we go into business for ourselves, we focus on how fast we can become successful. But what does that success look like? It's different things to different people.
So who should you look at to measure your business success?
We all have failures in our personal and professional lives. The question becomes, "how do we recover from it?" And is it possible that failing is what makes us become successful in our businesses in the end?
Most people think they need to use more words to explain their product or service when writing copy. They think they need to come up with continuous clever lines. They use jargon or big words to impress and sound like an expert.What you're doing is making your customers or readers tune out.So how do you deliver an effective message without using "all the words?" Stick with the "Less is More" approach to each of the following:
It's no secret that when I'm not working on copywriting and copy content, I love to enjoy a little liquid magic to reflect on the stories of the lands and brands behind them. One wine family stood out more than the others for me. Theirs is a brand story worthy of sharing.
In business, we know we have to get our message out in front of customers in order to get sales conversions, but when should you be using copywriting and when should you focus on creating content? Is there even a difference?
Spoiler alert: yes, there is a difference.
While copywriting and content writing are similar, there are a couple of major differences.
The first difference is in the purpose of what you are writing. Copywriting is the art of selling people on an idea, a brand, or a belief. The intent behind it is to persuade a customer to buy or use a product or service. Copywriting blends the product and voice or story of a company together to create branding. It plays upon feelings and emotions that are tied to a particular product or service.
Content is writing with a specific purpose in mind meant to inform, educate, or entertain. Often times you'll hear this referred to as value writing, because it offers customers something they can use without having a hard pitch thrown at them. It needs to pass quality information along that aligns with your brand's voice, but is a really good read as well.
Copywriting sells an idea. Content writing aims creates valuable content to help your audience understand your brand's voice and create interest.
The next difference is the job itself.
Content writers can be anyone. They don't have to be professionals. Anyone and everyone on social media writes content with every post. Some are better than others. Some examples of content writing (besides you Aunt Molly's latest dinner commentary on Facebook) are blog posts (like this one), books/e-books, newspaper or magazine articles, and newsletters.
Copywriters are professionals whose job is to write compelling marketing copy. It can come in a variety of forms from slogans and taglines, to websites, email campaigns, and social media ads. Copywriters have developed their skills to more effectively sell you on a marketing idea.
Business owners will need to use a balance of both writing styles in order to grow their customer base. The secret is knowing when to use each type so you will always know how to write "right."
Sheral~Owner/Founder of C3 Specialties
Recently I was asked why a freelance copywriter like myself was taking time to wax poetically in a blog post about whiskeys and wines...what could possibly connect these two seemingly different things?
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