Sales copy in particular depends on "The Art of Seduction." Think of your copy as a "dating" process with your customers. You need to persuade and give solid reasons to make them want to come back for another "date" with your brand. You're looking to form a long-term relationship.Much like a potential suitor, your sales copy should be charming and persuasive. It should make others do a double take and entice them to find out more.Let's break it down into 7 steps as if you were trying to land a "date" with your customer:
If you're in person or on the phone, it's easier to understand the meaning behind the words. You can listen to inflection or watch body language to decide if the person is angry, indifferent, etc.
But how do you figure out the true intent of a message when it's written in your copy.It's all about your tone.