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Become A Content Casanova: 7 Steps For Writing Seductive Copy

by Sheral DeVaughn August 27, 2021

Become A Content Casanova: 7 Steps For Writing Seductive Copy

Sales copy in particular depends on "The Art of Seduction." Think of your copy as a "dating" process with your customers. You need to persuade and give solid reasons to make them want to come back for another "date" with your brand. You're looking to form a long-term relationship.

Much like a potential suitor, your sales copy should be charming and persuasive. It should make others do a double take and entice them to find out more.

How does one write copy that is "irresistible" and seductive?

Let's break it down into 7 steps as if you were trying to land a "date" with your customer:

Posted in #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #copywritingtone, #headlines, #marketingcopy, #productsales, #salescopy, #salespage, #salespagecopy, #seductivecopy, #seductivecopywriting, #storytelling, #tone, #websitecopy, #wordassassin, #wordpour, #writeright, #writingcopy

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Comparing Copy To A Fine Wine: When Is A Word Like A Wine Grape?

by Sheral DeVaughn August 15, 2021

Comparing Copy To A Fine Wine: When Is A Word Like A Wine Grape?

There's a basic template for making wine AND producing copy content. To do it well takes more than these steps, and it takes a lot of experience to get good at it. But in general, it takes 9 steps to get from start to finish:

Posted in #blogposts, #c3specialties, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtipsandtricks, #growinggrapes, #weekendwordpour, #winemakers, #winemaking, #wordassassin, #writeright, #writingcopy

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The 3 Bears Approach To Copy Length: How Much Is "Just Right?"

by Sheral DeVaughn August 4, 2021

The 3 Bears Approach To Copy Length: How Much Is "Just Right?"

Writing the perfect amount of copy is a lot like the tale of Goldilocks and the 3 Bears.

Is it too long?

Too short?

And how do I know when it's "just right."

There's no way to answer it with a definitive word count.

But there are a few ways to figure out if you've got the right amount of information in the right places.

Posted in #c3specialties, #calltoaction, #contentwriting, #copy, #copycontent, #copylength, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #emailcopy, #headlines, #longcopy, #marketingcopy, #productsales, #professionalservices, #salescopy, #salesemail, #salesemailcopy, #salespage, #salespagecopy, #shortcopy, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #valuecopy, #valueemails, #websitecopy, #wordassassin, #wordpour, #writeright

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5 CRINGEY COPYWRITING MISTAKES THAT SHOULD BE ILLEGAL

by Sheral DeVaughn July 28, 2021

5 CRINGEY COPYWRITING MISTAKES THAT SHOULD BE ILLEGAL

Even the smartest copywriters make these mistakes from time to time. Mistakes we all know better than to make.

Which mistakes am I referring to?

HERE ARE THE ( 5 ) DUMBEST MISTAKES THAT SHOULD BE ILLEGAL WHEN WRITING COPY:

Posted in #badcopy, #brandcontent, #c3specialties, #contentwriting, #copy, #copycontent, #copywriting, #copywritingtips, #emojis, #goodcopy, #grammaticalerrors, #marketingcopy, #partsofspeech #adjectives #adverbs, #salescopy, #salesemailcopy, #salespagecopy, #shittycopy, #spellingerrors, #websitecopy, #wordassassin, #wordpour, #writeright

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Any Publicity Is Good Publicity: Why You Shouldn't Mention Your Competitors

by Sheral DeVaughn July 13, 2021

Any Publicity Is Good Publicity: Why You Shouldn't Mention Your Competitors

If your copy is talking about your competition, you're giving potential customers a reason to check them out. You're giving them the name of someone else they can buy from. You might be introducing them to your competition when they didn't know they even existed!

Posted in #businesscompetiton, #competition, #copydifferentiation, #copywritingtips, #copywritingtipsandtricks, #smallbiztipsandtricks, #wordassassin, #wordpour, #writeright

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"What Did You Say To Me?" Does Tone Matter In Your Copywriting?

by Sheral DeVaughn July 7, 2021

"What Did You Say To Me?" Does Tone Matter In Your Copywriting?

If you're in person or on the phone, it's easier to understand the meaning behind the words. You can listen to inflection or watch body language to decide if the person is angry, indifferent, etc.

But how do you figure out the true intent of a message when it's written in your copy.

It's all about your tone.

Posted in #brandcontent, #brandstories, #calltoaction, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #copywritingtone, #goodcopy, #marketingcopy, #storytelling, #tone, #valuecopy, #websitecopy, #wordassassin, #wordpour, #writeright

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7 Reasons Discomfort Can Make You A Better Copywriter (Or Business Owner)

by Sheral DeVaughn July 2, 2021

7 Reasons Discomfort Can Make You A Better Copywriter (Or Business Owner)

Is there something you could do in your business that makes you so uncomfortable you panic at the thought of it?

A business that takes no risks and doesn't grow doesn't stay around very long.

Without stepping out of our comfort zones and taking risks with what makes us UNcomfortable, we never improve.

Here are 7 ways discomfort will benefit you and your brand:

Posted in #bizfailure, #bizsuccess, #businessfailure, #businesspain, #businesssuccess, #copy, #copycontent, #copywriting, #discomfort, #entrepreneur, #failtosucceed, #mentaltoughness, #painpoints, #smallbiz, #smallbizfailure, #smallbizsuccess, #smallbusiness, #smallbusinessfailure, #smallbusinesssuccess, #weekendwordpour, #wordassassin, #wordpour

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The Emotional Entrepreneur: How To Move Forward After Hitting A Wall

by Sheral DeVaughn June 25, 2021

The Emotional Entrepreneur: How To Move Forward After Hitting A Wall

The difference between success and failure is how long you decide to wallow in your own self-pity. It's not okay to let everything go by the wayside with your business. You need to figure out what to do to get out of the pit you dug for yourself.

So what can you do to keep moving forward after hitting a wall?

Here are a few things to try when you find yourself having trouble getting back into a productive mindset:

Posted in #bizfailure, #bizsuccess, #businessfailure, #businesssuccess, #entrepreneur, #mentaltoughness, #smallbizfailure, #smallbizsuccess, #smallbusiness, #smallbusinessfailure, #smallbusinesssuccess, #solopreneur, #weekendwordpour, #wordassassin, #wordpour

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How Laughter Is the Best Medicine For Work and Play

by Sheral DeVaughn June 18, 2021

How Laughter Is the Best Medicine For Work and Play

If laughing can help to remedy personal obstacles, can it also help you to improve your business?

Indeed it can!

Posted in #copy, #copycontent, #copywriter, #copywriting, #emailcopy, #humorouscopy, #laughter, #laughterinbusiness, #salesemail, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #solopreneur, #wordassassin, #wordpour, #writeright

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6 Key Ways To Stop Your Business Blog From Being "Blah"

by Sheral DeVaughn June 15, 2021

6 Key Ways To Stop Your Business Blog From Being "Blah"

Blogs are one of the most cost-effective marketing tools in your arsenal. While they aren't always easy and they take up time to write them, the benefits of a GOOD business blog make them worth doing.

Do you know how to write good blog content?

Let's go over 8 tips on how to take your blog from "blah" to "blazing."

Posted in #blogposts, #blogtips, #businesssuccess, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #headlines, #marketingcopy, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #valuecopy, #wordassassin, #wordpour, #writeright

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Quit Is A 4-Letter Word: 5 Ways To Improve Mental Toughness

by Sheral DeVaughn June 12, 2021

Quit Is A 4-Letter Word: 5 Ways To Improve Mental Toughness

I had the opportunity to speak with Mental Performance Coach and Speaker, Lauren Johnson. Lauren is the former Mental Conditioning Coordinator for the New York Yankees. She explained mental toughness as "showing up as the best version of yourself regardless of the situation."

That sounded great for a professional athlete, but I wanted to know how it applied to entrepreneurs or amateur athletes. What could we learn about mental toughness skills to improve our own performance?

Lauren offered a simple answer: "Let your struggles form your strengths." Then she offered these tips for improving our mental toughness:

Posted in #bizsuccess, #businesspain, #businesssuccess, #entrepreneur, #LaurenJohnson, #mentaltoughness, #paininbusiness, #smallbiztipsandtricks, #smallbusinesssuccess, #wordassassin, #wordpour

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Want To Get The Edge On Your Competition For Free? Try Courtesy

by Sheral DeVaughn June 5, 2021

Want To Get The Edge On Your Competition For Free? Try Courtesy

Is courtesy in business nearly extinct? Perhaps we should be doing more to save courtesy and let it thrive. After all, it can have tremendous positive impact for both customers and businesses.

Posted in #bizsuccess, #businesssuccess, #gratitude, #professionalservices, #smallbiz, #smallbizsuccess, #smallbiztipsandtricks, #smallbusiness, #smallbusinesssuccess, #smallbusinesstipsandtricks, #weekendwordpour, #wordassassin, courtesy

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