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7 Important Ways Copywriting Will Take Your Business From "Fizzle" To "Sizzle"

by Sheral DeVaughn October 22, 2021

7 Important Ways Copywriting Will Take Your Business From "Fizzle" To "Sizzle"

Professional copywriting could be the SINGLE MOST IMPORTANT thing your business has to ensure success.

Still not convinced?

Let's look at 7 ways a freelance copywriter can transform your business.

Posted in #bizsuccess, #brandcontent, #brandstories, #businesscompetiton, #businesscopywriting, #businesssuccess, #c3specialties, #calltoaction, #contentwriting, #copy, #copycontent, #copydifferentiation, #copywriter, #copywriting, #copywritingsecrets, #copywritingsuccess, #copywritingtips, #copywritingtipsandtricks, #copywritingtone, #freelance copywriter and editor, #goodcopy, #headlines, #marketingcopy, #productsales, #professionalservices, #salescopy

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Shhhh! Do You Hear That Sound? It's The Sound Of Writing Success

by Sheral DeVaughn September 15, 2021

Shhhh! Do You Hear That Sound? It's The Sound Of Writing Success

How can some writers make their copy content get results while others struggle?

Successful writers listen.

In fact, listening might be the single most important thing a copywriter can do.

How does listening create writing success?

Let's look at the different types of listening.

Posted in #c3specialties, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #goodcopy, #listening, #marketingcopy, #salescopy, #socialmediacopy, #valuecopy, #websitecopy, #wordpour, #writeright, #writingcopy

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9 Ways Copywriters Can Save You Time, Money, And Missed Opportunities

by Sheral DeVaughn August 19, 2021

9 Ways Copywriters Can Save You Time, Money, And Missed Opportunities

Small businesses and entrepreneurs wear a lot of different hats daily.

One of those hats is writing copy and creating content to market your business and drive sales.

Hiring a full-time employee is always an option. Or looking into a big marketing agency might work. But both of them can cost your business a good chunk of your budget.

So what's a small business owner to do?

The solution might be to hire a freelance copywriter.

Here's a look at the 9 ways hiring a copywriter can benefit you and your business.

Posted in #brandcontent, #businesssuccess, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #entrepreneur, #freelance copywriter and editor, #marketingcopy, #SEOcontent, #socialmediacopy, #solopreneur, #valuecopy, #websitecopy, #wordpour, #writingcopy

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Comparing Copy To A Fine Wine: When Is A Word Like A Wine Grape?

by Sheral DeVaughn August 15, 2021

Comparing Copy To A Fine Wine: When Is A Word Like A Wine Grape?

There's a basic template for making wine AND producing copy content. To do it well takes more than these steps, and it takes a lot of experience to get good at it. But in general, it takes 9 steps to get from start to finish:

Posted in #blogposts, #c3specialties, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtipsandtricks, #growinggrapes, #weekendwordpour, #winemakers, #winemaking, #wordassassin, #writeright, #writingcopy

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New Entrepreneur? 7 Steps To Boosting Your Confidence and Business

by Sheral DeVaughn August 11, 2021

New Entrepreneur? 7 Steps To Boosting Your Confidence and Business

When you're a new business owner, everything seems a little scary and overwhelming. It's hard to take charge and assert yourself when you don't have the experience to fall back upon.

And if you're not confident, your potential customers won't be confident in you.

How do you become self-assured without having experience as a business owner?

Posted in #businessconfidence, #businesssuccess, #c3specialties, #competition, #entrepreneur, #newbiz, #newbusiness, #smallbiz, #smallbizsuccess, #smallbusiness, #smallbusinesssuccess, #solopreneur, #wordpour

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Business Setbacks and Bourbon: The 4 Steps To Aging Both The Right Way

by Sheral DeVaughn August 7, 2021

Business Setbacks and Bourbon: The 4 Steps To Aging Both The Right Way

Setbacks when you're an entrepreneur happen. The longer you're in small business, the more frequently you have to build up your resiliency and learn to overcome them.

Some will be minor. Others will threaten your success.

Not everyone will handle it the same way, but those who get past their setbacks all have gone through a process.

I believe that processing setbacks is a lot like aging bourbon.

Posted in #bizfailure, #bizsuccess, #bourbon, #Bourbonaging, #businesspain, #businesssetbacks, #c3specialties, #discomfort, #entrepreneur, #failureissuccess, #mentaltoughness, #paininbusiness, #setbacksinbusiness, #smallbizsuccess, #weekendwordpour, #whiskey, #whiskeyaging, #wordpour

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The 3 Bears Approach To Copy Length: How Much Is "Just Right?"

by Sheral DeVaughn August 4, 2021

The 3 Bears Approach To Copy Length: How Much Is "Just Right?"

Writing the perfect amount of copy is a lot like the tale of Goldilocks and the 3 Bears.

Is it too long?

Too short?

And how do I know when it's "just right."

There's no way to answer it with a definitive word count.

But there are a few ways to figure out if you've got the right amount of information in the right places.

Posted in #c3specialties, #calltoaction, #contentwriting, #copy, #copycontent, #copylength, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #emailcopy, #headlines, #longcopy, #marketingcopy, #productsales, #professionalservices, #salescopy, #salesemail, #salesemailcopy, #salespage, #salespagecopy, #shortcopy, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #valuecopy, #valueemails, #websitecopy, #wordassassin, #wordpour, #writeright

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5 CRINGEY COPYWRITING MISTAKES THAT SHOULD BE ILLEGAL

by Sheral DeVaughn July 28, 2021

5 CRINGEY COPYWRITING MISTAKES THAT SHOULD BE ILLEGAL

Even the smartest copywriters make these mistakes from time to time. Mistakes we all know better than to make.

Which mistakes am I referring to?

HERE ARE THE ( 5 ) DUMBEST MISTAKES THAT SHOULD BE ILLEGAL WHEN WRITING COPY:

Posted in #badcopy, #brandcontent, #c3specialties, #contentwriting, #copy, #copycontent, #copywriting, #copywritingtips, #emojis, #goodcopy, #grammaticalerrors, #marketingcopy, #partsofspeech #adjectives #adverbs, #salescopy, #salesemailcopy, #salespagecopy, #shittycopy, #spellingerrors, #websitecopy, #wordassassin, #wordpour, #writeright

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Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.

by Sheral DeVaughn April 13, 2021

Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.

How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?

Yes. It definitely matters.

Posted in #badcopy, #bizsuccess, #brandcontent, #businesssuccess, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #freelance copywriter and editor, #goodcopy, #professionalservices, #salescopy, #salespagecopy, #smallbizsuccess, #smallbiztipsandtricks, #smallbusinesssuccess, #smallbusinesstipsandtricks, #solopreneur, #websitecopy, #wordassassin, #wordpour, #writeright

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Are You Failing For Success, Or Failing To Succeed?-Weekend #Wordpour

by Sheral DeVaughn March 19, 2021

Are You Failing For Success, Or Failing To Succeed?-Weekend #Wordpour

We all have failures in our personal and professional lives. The question becomes, "how do we recover from it?" And is it possible that failing is what makes us become successful in our businesses in the end?

Posted in #bizfailure, #bizsuccess, #blogposts, #businessfailure, #businesssuccess, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #entrepreneur, #failtosucceed, #failureissuccess, #freelance copywriter and editor, #smallbiz, #smallbizfailure, #smallbizsuccess, #smallbusiness, #smallbusinessfailure, #smallbusinesssuccess, #solopreneur, #womeninbusiness, #wordassassin, #wordpour, #writeright

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Do you know the Best Copywriting Secret? Stop Using All The Words!

by Sheral DeVaughn March 9, 2021

Do you know the Best Copywriting Secret? Stop Using All The Words!

Most people think they need to use more words to explain their product or service when writing copy. They think they need to come up with continuous clever lines. They use jargon or big words to impress and sound like an expert.

What you're doing is making your customers or readers tune out.

So how do you deliver an effective message without using "all the words?" Stick with the "Less is More" approach to each of the following:

Posted in #c3specialties, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #entrepreneur, #freelance copywriter and editor, #goodcopy, #headlines, #professionalservices, #smallbiz, #smallbusiness, #solopreneur, #wordassassin, #wordpour, #writeright

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A Story Passed Down Through 26 Generations: Weekend #Wordpour

by Sheral DeVaughn March 5, 2021

A Story Passed Down Through 26 Generations: Weekend #Wordpour

It's no secret that when I'm not working on copywriting and copy content, I love to enjoy a little liquid magic to reflect on the stories of the lands and brands behind them. One wine family stood out more than the others for me. Theirs is a brand story worthy of sharing.

Posted in #Antinori, #Antinori Wines #Tignanello #SuperTuscans, #brandcontent, #brandstories, #c3specialties, #cabernetfranc, #cabernetsauvignon, #chianticlassico, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #freelance copywriter and editor, #goodcopy, #Italianwines, #sangiovese, #TuscanWines, #Tuscany, #winemakers, #WinePairings, #womeninbusiness, #wordassassin, #wordpour, #writeright

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