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Comparing Copy To A Fine Wine: When Is A Word Like A Wine Grape?

by Sheral DeVaughn August 15, 2021

Comparing Copy To A Fine Wine: When Is A Word Like A Wine Grape?

There's a basic template for making wine AND producing copy content. To do it well takes more than these steps, and it takes a lot of experience to get good at it. But in general, it takes 9 steps to get from start to finish:

Posted in #blogposts, #c3specialties, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtipsandtricks, #growinggrapes, #weekendwordpour, #winemakers, #winemaking, #wordassassin, #writeright, #writingcopy

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Business Setbacks and Bourbon: The 4 Steps To Aging Both The Right Way

by Sheral DeVaughn August 7, 2021

Business Setbacks and Bourbon: The 4 Steps To Aging Both The Right Way

Setbacks when you're an entrepreneur happen. The longer you're in small business, the more frequently you have to build up your resiliency and learn to overcome them.

Some will be minor. Others will threaten your success.

Not everyone will handle it the same way, but those who get past their setbacks all have gone through a process.

I believe that processing setbacks is a lot like aging bourbon.

Posted in #bizfailure, #bizsuccess, #bourbon, #Bourbonaging, #businesspain, #businesssetbacks, #c3specialties, #discomfort, #entrepreneur, #failureissuccess, #mentaltoughness, #paininbusiness, #setbacksinbusiness, #smallbizsuccess, #weekendwordpour, #whiskey, #whiskeyaging, #wordpour

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7 Reasons Discomfort Can Make You A Better Copywriter (Or Business Owner)

by Sheral DeVaughn July 2, 2021

7 Reasons Discomfort Can Make You A Better Copywriter (Or Business Owner)

Is there something you could do in your business that makes you so uncomfortable you panic at the thought of it?

A business that takes no risks and doesn't grow doesn't stay around very long.

Without stepping out of our comfort zones and taking risks with what makes us UNcomfortable, we never improve.

Here are 7 ways discomfort will benefit you and your brand:

Posted in #bizfailure, #bizsuccess, #businessfailure, #businesspain, #businesssuccess, #copy, #copycontent, #copywriting, #discomfort, #entrepreneur, #failtosucceed, #mentaltoughness, #painpoints, #smallbiz, #smallbizfailure, #smallbizsuccess, #smallbusiness, #smallbusinessfailure, #smallbusinesssuccess, #weekendwordpour, #wordassassin, #wordpour

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The Emotional Entrepreneur: How To Move Forward After Hitting A Wall

by Sheral DeVaughn June 25, 2021

The Emotional Entrepreneur: How To Move Forward After Hitting A Wall

The difference between success and failure is how long you decide to wallow in your own self-pity. It's not okay to let everything go by the wayside with your business. You need to figure out what to do to get out of the pit you dug for yourself.

So what can you do to keep moving forward after hitting a wall?

Here are a few things to try when you find yourself having trouble getting back into a productive mindset:

Posted in #bizfailure, #bizsuccess, #businessfailure, #businesssuccess, #entrepreneur, #mentaltoughness, #smallbizfailure, #smallbizsuccess, #smallbusiness, #smallbusinessfailure, #smallbusinesssuccess, #solopreneur, #weekendwordpour, #wordassassin, #wordpour

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Want To Get The Edge On Your Competition For Free? Try Courtesy

by Sheral DeVaughn June 5, 2021

Want To Get The Edge On Your Competition For Free? Try Courtesy

Is courtesy in business nearly extinct? Perhaps we should be doing more to save courtesy and let it thrive. After all, it can have tremendous positive impact for both customers and businesses.

Posted in #bizsuccess, #businesssuccess, #gratitude, #professionalservices, #smallbiz, #smallbizsuccess, #smallbiztipsandtricks, #smallbusiness, #smallbusinesssuccess, #smallbusinesstipsandtricks, #weekendwordpour, #wordassassin, courtesy

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It's All In the Details: Why Descriptive Parts of Speech Are So Important

by Sheral DeVaughn May 21, 2021

It's All In the Details: Why Descriptive Parts of Speech Are So Important

We live in an age of fitting everything into 100 characters or less in our social media posts. The "less is more" era of copywriting. But is it actually more?

Posted in #contentwriting, #copy, #copycontent, #copywriting, #goodcopy, #marketingcopy, #partsofspeech #adjectives #adverbs, #salescopy, #socialmediacopy, #storytelling, #weekendwordpour, #wordassassin, #wordpour, #writeright

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How to Celebrate Some Business Success With A Wacky Holiday

by Sheral DeVaughn April 23, 2021

How to Celebrate Some Business Success With A Wacky Holiday

Why would a business want to use non-traditional holidays in their marketing content strategies?

Businesses can get big boosts from creating copy around small or whacky "holidays." You need to know when and HOW to use them to be effective.

Posted in #brandcontent, #celebrations, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #EarthDay, #freelance copywriter and editor, #GermanBeerDay, #goodcopy, #holidays, #humorouscopy, #iambicpentameter, #Shakespeare, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #TalkLikeShakespeareDay, #weekendwordpour, #wordassassin, #wordpour, #writeright

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The 9 Circles of Hell in Small Business Collaborations: See You Soon?

by Sheral DeVaughn April 16, 2021

The 9 Circles of Hell in Small Business Collaborations: See You Soon?

As small business owners, we realize the importance of collaborations for growth. But what is stopping us from enjoying success when joining forces?

Posted in #bizsuccess, #businesspain, #businesssuccess, #collaboration, #entrepreneur, #paininbusiness, #smallbiz, #smallbizsuccess, #smallbusiness, #smallbusinesssuccess, #smallbusinesstipsandtricks, #solopreneur, #weekendwordpour, #womeninbusiness, #wordassassin, #wordpour

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How My Copywriting Was Helped By Kayak Racing: A Small Biz Marathon

by Sheral DeVaughn April 9, 2021

How My Copywriting Was Helped By Kayak Racing: A Small Biz Marathon

Instead of looking at small business ownership as a sprint to success, look at it as a marathon or an ultra event.

Here's how training to race is the same way you should "train" for business success.

Posted in #bizsuccess, #businesspain, #businesssuccess, #contentwriting, #copy, #copywriter, #copywriting, #entrepreneur, #freelance copywriter and editor, #paininbusiness, #smallbiz, #smallbizsuccess, #smallbusiness, #smallbusinesssuccess, #solopreneur, #weekendwordpour, #wordassassin, #wordpour, #writeright, kayak racing, kayaking, MR340

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Born of Frustration: How To Channel Pain Into Small Business Success

by Sheral DeVaughn April 2, 2021

Born of Frustration: How To Channel Pain Into Small Business Success

According to data from the U.S. Bureau of Labor Statistics, about 20% of U.S. small businesses fail within the first year. By the end of their fifth year, roughly 50% are struggling.

So how do the success stories overcome the odds and succeed?

They embrace their pain.

Posted in #bizfailure, #bizsuccess, #businessfailure, #businesspain, #businesssuccess, #copywriting, #entrepreneur, #failtosucceed, #paininbusiness, #painpoints, #smallbiz, #smallbizsuccess, #smallbiztipsandtricks, #smallbusiness, #smallbusinesssuccess, #smallbusinesstipsandtricks, #solopreneur, #weekendwordpour, #wordassassin, #wordpour

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Your Biggest Business Competitor? The Answer Is Smiling Right At You.

by Sheral DeVaughn March 26, 2021

Your Biggest Business Competitor? The Answer Is Smiling Right At You.

So often when we go into business for ourselves, we focus on how fast we can become successful. But what does that success look like? It's different things to different people.

So who should you look at to measure your business success?

Posted in #bizfailure, #bizsuccess, #businessfailure, #businesssuccess, #copywriting, #entrepreneur, #failtosucceed, #failureissuccess, #freelance copywriter and editor, #smallbiz, #smallbizfailure, #smallbizsuccess, #smallbiztipsandtricks, #smallbusiness, #smallbusinessfailure, #smallbusinesssuccess, #smallbusinesstipsandtricks, #solopreneur, #weekendwordpour, #wordassassin, #wordpour

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