Blog
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7 Important Ways Copywriting Will Take Your Business From "Fizzle" To "Sizzle"
Professional copywriting could be the SINGLE MOST IMPORTANT thing your business has to ensure success.Still not convinced?Let's look at 7 ways a freelance copywriter can transform your business.
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9 Ways Copywriters Can Save You Time, Money, And Missed Opportunities
Small businesses and entrepreneurs wear a lot of different hats daily.One of those hats is writing copy and creating content to market your business and drive sales.Hiring a full-time employee is always an option. Or looking into a big marketing agency might work. But both of them can cost your business a good chunk of your budget.So what's a small business owner to do?The solution might be to hire a freelance copywriter.Here's a look at the 9 ways hiring a copywriter can benefit you and your business.
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5 CRINGEY COPYWRITING MISTAKES THAT SHOULD BE ILLEGAL
Even the smartest copywriters make these mistakes from time to time. Mistakes we all know better than to make.Which mistakes am I referring to?HERE ARE THE ( 5 ) DUMBEST MISTAKES THAT SHOULD BE ILLEGAL WHEN WRITING COPY:
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"What Did You Say To Me?" Does Tone Matter In Your Copywriting?
If you're in person or on the phone, it's easier to understand the meaning behind the words. You can listen to inflection or watch body language to decide if the person is angry, indifferent, etc.But how do you figure out the true intent of a message when it's written in your copy.
It's all about your tone. -
Do You Know How To Write Right? SEO vs CopyWriting vs Content Writing
As a small business owner, you know you need to get your message across to potential customers. You also know the best way to get the most impact is by employing a freelance copywriter, SEO writer, or content creator.
But do you know which type of professional service you need?
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Extra, Extra...Read All About It: 10 Secrets To Writing Better Headlines
You could make a strong argument that the headline is the single most important piece of your copy.
Without a catchy headline, the benefits of your product might never be seen.So how do you create a headline that grabs attention? Let's look at 10 ways you can improve your headlines. -
Could A Smiley Face Be Bad For Business? Using Emojis In Your Copy
Emojis. Everywhere you look, there seems to be a new symbol popping up to greet you. Estimates state that 92% of people globally use emojis in their online communications. But as prevalent as they may be, are they appropriate to use in your business copy? -
My Product Sells Itself! Why You Actually NEED a Good Product Description
If you're not paying attention to your product descriptions, you're losing money.Your product does NOT sell itself.So how do you write a product page that creates consumer clicks to sales conversions? -
How to Celebrate Some Business Success With A Wacky Holiday
Why would a business want to use non-traditional holidays in their marketing content strategies?Businesses can get big boosts from creating copy around small or whacky "holidays." You need to know when and HOW to use them to be effective. -
Bio HAZARD: Why A Low (or NO) Profile Can Mean Missed Opportunities
There's one, short and simple piece of marketing copy that gets overlooked or glossed over. It's one of the best tools you can have for networking and for prospects. What is it?... -
Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.
How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?Yes. It definitely matters. -
What the *Bleep* Did You Say? Limits to What You Can Say in Your Copy
When it comes to copywriting and content creation, we look for ways to be unique. We do our best to find creative ways to stand out and be memorable in our writing for clients. But are there boundaries to what you can say in your copy?
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