When you're a new business owner, everything seems a little scary and overwhelming. It's hard to take charge and assert yourself when you don't have the experience to fall back upon.
And if you're not confident, your potential customers won't be confident in you.
How do you become self-assured without having experience as a business owner?
When I decided to launch a freelance copywriting and editing business during a pandemic everyone thought I was crazy. The question that kept coming up was “why now?”.