The 3 Bears Approach To Copy Length: How Much Is "Just Right?"Writing the perfect amount of copy is a lot like the tale of Goldilocks and the 3 Bears.Is it too long?Too short?And how do I know when it's "just right."There's no way to answer it with a definitive word count.But there are a few ways to figure out if you've got the right amount of information in the right places.
Do You Know How To Write Right? SEO vs CopyWriting vs Content Writing
As a small business owner, you know you need to get your message across to potential customers. You also know the best way to get the most impact is by employing a freelance copywriter, SEO writer, or content creator.
But do you know which type of professional service you need?
Extra, Extra...Read All About It: 10 Secrets To Writing Better Headlines
You could make a strong argument that the headline is the single most important piece of your copy.Without a catchy headline, the benefits of your product might never be seen.So how do you create a headline that grabs attention? Let's look at 10 ways you can improve your headlines.
Does Your Copy Sizzle or Suck? How Can You Tell?You've spent countless hours writing all about what you do and how great your copy is. So many hours that you can't remember the last time you cooked dinner or watched a movie with your spouse. So why isn't anyone buying what you're selling?There's a good chance it's because your copy sucks.So how do you know if you're writing bad copy? Here's a few examples: