Blog
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7 Important Ways Copywriting Will Take Your Business From "Fizzle" To "Sizzle"
Professional copywriting could be the SINGLE MOST IMPORTANT thing your business has to ensure success.Still not convinced?Let's look at 7 ways a freelance copywriter can transform your business.
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Shhhh! Do You Hear That Sound? It's The Sound Of Writing Success
How can some writers make their copy content get results while others struggle?Successful writers listen.In fact, listening might be the single most important thing a copywriter can do.How does listening create writing success?Let's look at the different types of listening. -
5 CRINGEY COPYWRITING MISTAKES THAT SHOULD BE ILLEGAL
Even the smartest copywriters make these mistakes from time to time. Mistakes we all know better than to make.Which mistakes am I referring to?HERE ARE THE ( 5 ) DUMBEST MISTAKES THAT SHOULD BE ILLEGAL WHEN WRITING COPY:
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"What Did You Say To Me?" Does Tone Matter In Your Copywriting?
If you're in person or on the phone, it's easier to understand the meaning behind the words. You can listen to inflection or watch body language to decide if the person is angry, indifferent, etc.But how do you figure out the true intent of a message when it's written in your copy.
It's all about your tone. -
It's All In the Details: Why Descriptive Parts of Speech Are So Important
We live in an age of fitting everything into 100 characters or less in our social media posts. The "less is more" era of copywriting. But is it actually more? -
Could A Smiley Face Be Bad For Business? Using Emojis In Your Copy
Emojis. Everywhere you look, there seems to be a new symbol popping up to greet you. Estimates state that 92% of people globally use emojis in their online communications. But as prevalent as they may be, are they appropriate to use in your business copy? -
My Product Sells Itself! Why You Actually NEED a Good Product Description
If you're not paying attention to your product descriptions, you're losing money.Your product does NOT sell itself.So how do you write a product page that creates consumer clicks to sales conversions? -
How to Celebrate Some Business Success With A Wacky Holiday
Why would a business want to use non-traditional holidays in their marketing content strategies?Businesses can get big boosts from creating copy around small or whacky "holidays." You need to know when and HOW to use them to be effective. -
Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.
How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?Yes. It definitely matters. -
What the *Bleep* Did You Say? Limits to What You Can Say in Your Copy
When it comes to copywriting and content creation, we look for ways to be unique. We do our best to find creative ways to stand out and be memorable in our writing for clients. But are there boundaries to what you can say in your copy? -
Want To Improve Your Business Attitude (And Sales)? Try Some Gratitude!
Gratitude is an attitude. It's an approach to the way you live and do things. It's an effort of positivity. Not only does it improve your personal life, but it can make things better in your business as well.
So what are some ways you can show your gratitude in your copywriting and copy content?
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Getting the Most Bang For Your Buck: Your Sales Page "How To"
The sales page is one of the most important, and most difficult, pieces of copy to write. For a business, it is the make or break area for converting leads into sales.Old fashioned salesmanship is king here, and no amount of digital-age "magic" can replace it. So how do you go about getting the best response from your copy?
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