Sales copy in particular depends on "The Art of Seduction." Think of your copy as a "dating" process with your customers. You need to persuade and give solid reasons to make them want to come back for another "date" with your brand. You're looking to form a long-term relationship.
Much like a potential suitor, your sales copy should be charming and persuasive. It should make others do a double take and entice them to find out more.
How does one write copy that is "irresistible" and seductive?
Let's break it down into 7 steps as if you were trying to land a "date" with your customer:
Sales copy in particular depends on "The Art of Seduction." Think of your copy as a "dating" process with your customers. You need to persuade and give solid reasons to make them want to come back for another "date" with your brand. You're looking to form a long-term relationship.Much like a potential suitor, your sales copy should be charming and persuasive. It should make others do a double take and entice them to find out more.How does one write copy that is "irresistible" and seductive?Let's break it down into 7 steps as if you were trying to land a "date" with your customer:
