Blog

Shhhh! Do You Hear That Sound? It's The Sound Of Writing Success

by Sheral DeVaughn September 15, 2021

Shhhh! Do You Hear That Sound? It's The Sound Of Writing Success

How can some writers make their copy content get results while others struggle?

Successful writers listen.

In fact, listening might be the single most important thing a copywriter can do.

How does listening create writing success?

Let's look at the different types of listening.

Posted in #c3specialties, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #goodcopy, #listening, #marketingcopy, #salescopy, #socialmediacopy, #valuecopy, #websitecopy, #wordpour, #writeright, #writingcopy

Read more

Become A Content Casanova: 7 Steps For Writing Seductive Copy

by Sheral DeVaughn August 27, 2021

Become A Content Casanova: 7 Steps For Writing Seductive Copy

Sales copy in particular depends on "The Art of Seduction." Think of your copy as a "dating" process with your customers. You need to persuade and give solid reasons to make them want to come back for another "date" with your brand. You're looking to form a long-term relationship.

Much like a potential suitor, your sales copy should be charming and persuasive. It should make others do a double take and entice them to find out more.

How does one write copy that is "irresistible" and seductive?

Let's break it down into 7 steps as if you were trying to land a "date" with your customer:

Posted in #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #copywritingtone, #headlines, #marketingcopy, #productsales, #salescopy, #salespage, #salespagecopy, #seductivecopy, #seductivecopywriting, #storytelling, #tone, #websitecopy, #wordassassin, #wordpour, #writeright, #writingcopy

Read more

9 Ways Copywriters Can Save You Time, Money, And Missed Opportunities

by Sheral DeVaughn August 19, 2021

9 Ways Copywriters Can Save You Time, Money, And Missed Opportunities

Small businesses and entrepreneurs wear a lot of different hats daily.

One of those hats is writing copy and creating content to market your business and drive sales.

Hiring a full-time employee is always an option. Or looking into a big marketing agency might work. But both of them can cost your business a good chunk of your budget.

So what's a small business owner to do?

The solution might be to hire a freelance copywriter.

Here's a look at the 9 ways hiring a copywriter can benefit you and your business.

Posted in #brandcontent, #businesssuccess, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #entrepreneur, #freelance copywriter and editor, #marketingcopy, #SEOcontent, #socialmediacopy, #solopreneur, #valuecopy, #websitecopy, #wordpour, #writingcopy

Read more

The 3 Bears Approach To Copy Length: How Much Is "Just Right?"

by Sheral DeVaughn August 4, 2021

The 3 Bears Approach To Copy Length: How Much Is "Just Right?"

Writing the perfect amount of copy is a lot like the tale of Goldilocks and the 3 Bears.

Is it too long?

Too short?

And how do I know when it's "just right."

There's no way to answer it with a definitive word count.

But there are a few ways to figure out if you've got the right amount of information in the right places.

Posted in #c3specialties, #calltoaction, #contentwriting, #copy, #copycontent, #copylength, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #emailcopy, #headlines, #longcopy, #marketingcopy, #productsales, #professionalservices, #salescopy, #salesemail, #salesemailcopy, #salespage, #salespagecopy, #shortcopy, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #valuecopy, #valueemails, #websitecopy, #wordassassin, #wordpour, #writeright

Read more

5 CRINGEY COPYWRITING MISTAKES THAT SHOULD BE ILLEGAL

by Sheral DeVaughn July 28, 2021

5 CRINGEY COPYWRITING MISTAKES THAT SHOULD BE ILLEGAL

Even the smartest copywriters make these mistakes from time to time. Mistakes we all know better than to make.

Which mistakes am I referring to?

HERE ARE THE ( 5 ) DUMBEST MISTAKES THAT SHOULD BE ILLEGAL WHEN WRITING COPY:

Posted in #badcopy, #brandcontent, #c3specialties, #contentwriting, #copy, #copycontent, #copywriting, #copywritingtips, #emojis, #goodcopy, #grammaticalerrors, #marketingcopy, #partsofspeech #adjectives #adverbs, #salescopy, #salesemailcopy, #salespagecopy, #shittycopy, #spellingerrors, #websitecopy, #wordassassin, #wordpour, #writeright

Read more

"What Did You Say To Me?" Does Tone Matter In Your Copywriting?

by Sheral DeVaughn July 7, 2021

"What Did You Say To Me?" Does Tone Matter In Your Copywriting?

If you're in person or on the phone, it's easier to understand the meaning behind the words. You can listen to inflection or watch body language to decide if the person is angry, indifferent, etc.

But how do you figure out the true intent of a message when it's written in your copy.

It's all about your tone.

Posted in #brandcontent, #brandstories, #calltoaction, #contentwriting, #copy, #copycontent, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #copywritingtone, #goodcopy, #marketingcopy, #storytelling, #tone, #valuecopy, #websitecopy, #wordassassin, #wordpour, #writeright

Read more

Do You Know How To Write Right? SEO vs CopyWriting vs Content Writing

by Sheral DeVaughn June 1, 2021

Do You Know How To Write Right? SEO vs CopyWriting vs Content Writing

As a small business owner, you know you need to get your message across to potential customers. You also know the best way to get the most impact is by employing a freelance copywriter, SEO writer, or content creator.

But do you know which type of professional service you need?

Posted in #bizsuccess, #brandcontent, #brandstories, #businesssuccess, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #freelance copywriter and editor, #marketingcopy, #painpoints, #productsales, #professionalservices, #salescopy, #salespagecopy, #SEOcontent, #smallbiz, #smallbizsuccess, #smallbusiness, #smallbusinesssuccess, #storytelling, #valuecopy, #valueemails, #websitecopy, #wordassassin, #wordpour, #writeright

Read more

Could A Smiley Face Be Bad For Business? Using Emojis In Your Copy

by Sheral DeVaughn May 17, 2021

Could A Smiley Face Be Bad For Business? Using Emojis In Your Copy

Emojis. Everywhere you look, there seems to be a new symbol popping up to greet you. Estimates state that 92% of people globally use emojis in their online communications. But as prevalent as they may be, are they appropriate to use in your business copy?

Posted in #brandcontent, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #emailcopy, #emojis, #goodcopy, #humorouscopy, #marketingcopy, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #websitecopy, #wordassassin, #wordpour, #writeright

Read more

My Product Sells Itself! Why You Actually NEED a Good Product Description

by Sheral DeVaughn April 27, 2021

My Product Sells Itself! Why You Actually NEED a Good Product Description

If you're not paying attention to your product descriptions, you're losing money.

Your product does NOT sell itself.

So how do you write a product page that creates consumer clicks to sales conversions?

Posted in #bizsuccess, #brandcontent, #businesssuccess, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #freelance copywriter and editor, #goodcopy, #productdescriptions, #productimages, #productpages, #productsales, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #storytelling, #websitecopy, #wordassassin, #wordpour, #writeright

Read more

Bio HAZARD: Why A Low (or NO) Profile Can Mean Missed Opportunities

by Sheral DeVaughn April 20, 2021

There's one, short and simple piece of marketing copy that gets overlooked or glossed over. It's one of the best tools you can have for networking and for prospects. What is it?...

Posted in #aboutsection, #bios, #bizsuccess, #brandcontent, #businesssuccess, #calltoaction, #contentwriting, #copy, #copycontent, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #profiles, #smallbusinesstipsandtricks, #socialmediabio, #socialmediaprofile, #solopreneur, #websitecopy, #websiteprofile, #wordassassin, #wordpour, #writeright

Read more

Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.

by Sheral DeVaughn April 13, 2021

Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.

How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?

Yes. It definitely matters.

Posted in #badcopy, #bizsuccess, #brandcontent, #businesssuccess, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #freelance copywriter and editor, #goodcopy, #professionalservices, #salescopy, #salespagecopy, #smallbizsuccess, #smallbiztipsandtricks, #smallbusinesssuccess, #smallbusinesstipsandtricks, #solopreneur, #websitecopy, #wordassassin, #wordpour, #writeright

Read more

What the Bleep Did You Say? Limits to What You Can Say in Your Copy

by Sheral DeVaughn April 6, 2021

What the *Bleep* Did You Say? Limits to What You Can Say in Your Copy

When it comes to copywriting and content creation, we look for ways to be unique. We do our best to find creative ways to stand out and be memorable in our writing for clients. But are there boundaries to what you can say in your copy?

Posted in #badcopy, #blogposts, #brandcontent, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #freelance copywriter and editor, #goodcopy, #websitecopy, #wordassassin, #wordpour, #writeright

Read more