Blog
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Become A Content Casanova: 7 Steps For Writing Seductive Copy
Sales copy in particular depends on "The Art of Seduction." Think of your copy as a "dating" process with your customers. You need to persuade and give solid reasons to make them want to come back for another "date" with your brand. You're looking to form a long-term relationship.Much like a potential suitor, your sales copy should be charming and persuasive. It should make others do a double take and entice them to find out more.Let's break it down into 7 steps as if you were trying to land a "date" with your customer: -
"What Did You Say To Me?" Does Tone Matter In Your Copywriting?
If you're in person or on the phone, it's easier to understand the meaning behind the words. You can listen to inflection or watch body language to decide if the person is angry, indifferent, etc.But how do you figure out the true intent of a message when it's written in your copy.
It's all about your tone. -
Do You Know How To Write Right? SEO vs CopyWriting vs Content Writing
As a small business owner, you know you need to get your message across to potential customers. You also know the best way to get the most impact is by employing a freelance copywriter, SEO writer, or content creator.
But do you know which type of professional service you need?
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It's All In the Details: Why Descriptive Parts of Speech Are So Important
We live in an age of fitting everything into 100 characters or less in our social media posts. The "less is more" era of copywriting. But is it actually more? -
My Product Sells Itself! Why You Actually NEED a Good Product Description
If you're not paying attention to your product descriptions, you're losing money.Your product does NOT sell itself.So how do you write a product page that creates consumer clicks to sales conversions? -
Getting the Most Bang For Your Buck: Your Sales Page "How To"
The sales page is one of the most important, and most difficult, pieces of copy to write. For a business, it is the make or break area for converting leads into sales.Old fashioned salesmanship is king here, and no amount of digital-age "magic" can replace it. So how do you go about getting the best response from your copy?