Extra, Extra...Read All About It: 10 Secrets To Writing Better Headlines
You could make a strong argument that the headline is the single most important piece of your copy.Without a catchy headline, the benefits of your product might never be seen.So how do you create a headline that grabs attention? Let's look at 10 ways you can improve your headlines.
Could A Smiley Face Be Bad For Business? Using Emojis In Your CopyEmojis. Everywhere you look, there seems to be a new symbol popping up to greet you. Estimates state that 92% of people globally use emojis in their online communications. But as prevalent as they may be, are they appropriate to use in your business copy?
What the *Bleep* Did You Say? Limits to What You Can Say in Your CopyWhen it comes to copywriting and content creation, we look for ways to be unique. We do our best to find creative ways to stand out and be memorable in our writing for clients. But are there boundaries to what you can say in your copy?
Getting the Most Bang For Your Buck: Your Sales Page "How To"The sales page is one of the most important, and most difficult, pieces of copy to write. For a business, it is the make or break area for converting leads into sales.Old fashioned salesmanship is king here, and no amount of digital-age "magic" can replace it. So how do you go about getting the best response from your copy?
Do you know the Best Copywriting Secret? Stop Using All The Words!Most people think they need to use more words to explain their product or service when writing copy. They think they need to come up with continuous clever lines. They use jargon or big words to impress and sound like an expert.What you're doing is making your customers or readers tune out.So how do you deliver an effective message without using "all the words?" Stick with the "Less is More" approach to each of the following:
Falling Into the Rabbit Hole: Weekend #WordpourRecently I was asked why a freelance copywriter like myself was taking time to wax poetically in a blog post about whiskeys and wines...what could possibly connect these two seemingly different things?
How to Write Good Copy When You Aren't A CopywriterCopywriting isn't as easy as people think it is. It's even hard for professional copywriters at times. So how do you write good copy if you aren't very good at writing?
Weekend Wordpour: La Cuadrilla
Deciding which story to tell tonight was a no brainer for me since not only is the wine so great, but the story is so inspiring. It's a story proving that if you build each other up, everyone succeeds.
In this story, the assistants truly become the masters.
Should You Hire A Freelance Copywriter or Professional Services Company?At some point over the course of time, your business is going to need copywriting for your website content, social media ads, email campaigns, or any other number of written communications. So how do you know if you should hire an agency to handle all of your professional services or if you should hire a freelance copywriter?
Spirited Storytelling: Your Weekend #Wordpour
"What is #wordpour" and why do you use it?
#Wordpour is the best way I could explain how there is always a great story ready to start flowing. You just have to let it pour. Today is no exception.
READ ALL ABOUT IT! Why A Great Headline Is Crucial For Your Copy.
You spend hours putting together websites, press releases, email marketing campaigns...even company profiles. So why isn't anyone reading them?
Chances are, it's your headline.
So how do you create a headline to grab attention? Here are a few tips on how to create some "zing."
ANYONE CAN WRITE...RIGHT? WHY YOU NEED TO HIRE A FREELANCE COPYWRITER.
Freelance Copywriting isn't the first thing we think of when listing the top items needed for a successful business. But maybe it should be.
Here are 5 reasons your business needs to hire a professional freelance copywriter.
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