6 Key Ways To Stop Your Business Blog From Being "Blah"
1. Create A Head-Turning Headline
2. How many words do you need?
300 to 500 words: This is a great length for reader engagement and getting a quick message out to potential customers. While it's short and relatively easy to write, it won't do anything for your SEO rankings.
600 to 800 words: This length will get you noticed on social media and get your posts shared (make sure you provide social media sharing links). Still not effective for your SEO search rankings.
900 to 1400 words: The perfect length to start adding references and slowly building your SEO search rankings. This is the sweet spot to get the most bang for your buck with engagement and search ranking.
1500 to 2500 words: This is the golden length for Google and other search engines. If you're looking to increase your site traffic, this length will be perfect.
3. Write for your audience, not for yourself
4. Skip the "corporate speak" and be more conversational.
5. Make it easy on the eyes
- Using different font sizes.
- Using bold highlights, underlines, and italics.
- Using bullet points and numbered lists.
- Using pictures.
6. Show Up Consistently
If you're looking to get impact from your business blog, you have to show up consistently. Whether once a week, or once a month, develop a routine and don't be sporadic with your posts.
Once you've established your posting schedule, your readers will get in the habit of looking for your posts. They will search out your information and it will help to establish you as the go-to expert in your field.
Posting inconsistently sends a message that you will be inconsistent in your business practices as well. A simple blog post routine helps to establish trust and loyalty with your readers and potential customers.
If you follow these simple steps in your business blog, over time you will find yourself with a greater following, a more engaged audience, and a growing number of potential leads and customers for your business.