Copywriting or Creating Content? How to Know If You Are Writing Right

Emails, social media posts, advertisements...it's all just writing, right?

Not even close.

In business, we know we have to get our message out in front of customers in order to get sales conversions, but when should you be using copywriting and when should you focus on creating content?  Is there even a difference?

Spoiler alert: yes, there is a difference.