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How to Celebrate Some Business Success With A Wacky Holiday

by Sheral DeVaughn April 23, 2021

How to Celebrate Some Business Success With A Wacky Holiday

Why would a business want to use non-traditional holidays in their marketing content strategies?

Businesses can get big boosts from creating copy around small or whacky "holidays." You need to know when and HOW to use them to be effective.

Posted in #brandcontent, #celebrations, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #EarthDay, #freelance copywriter and editor, #GermanBeerDay, #goodcopy, #holidays, #humorouscopy, #iambicpentameter, #Shakespeare, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #TalkLikeShakespeareDay, #weekendwordpour, #wordassassin, #wordpour, #writeright

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Bio HAZARD: Why A Low (or NO) Profile Can Mean Missed Opportunities

by Sheral DeVaughn April 20, 2021

There's one, short and simple piece of marketing copy that gets overlooked or glossed over. It's one of the best tools you can have for networking and for prospects. What is it?...

Posted in #aboutsection, #bios, #bizsuccess, #brandcontent, #businesssuccess, #calltoaction, #contentwriting, #copy, #copycontent, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #profiles, #smallbusinesstipsandtricks, #socialmediabio, #socialmediaprofile, #solopreneur, #websitecopy, #websiteprofile, #wordassassin, #wordpour, #writeright

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Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.

by Sheral DeVaughn April 13, 2021

Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.

How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?

Yes. It definitely matters.

Posted in #badcopy, #bizsuccess, #brandcontent, #businesssuccess, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #freelance copywriter and editor, #goodcopy, #professionalservices, #salescopy, #salespagecopy, #smallbizsuccess, #smallbiztipsandtricks, #smallbusinesssuccess, #smallbusinesstipsandtricks, #solopreneur, #websitecopy, #wordassassin, #wordpour, #writeright

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What the Bleep Did You Say? Limits to What You Can Say in Your Copy

by Sheral DeVaughn April 6, 2021

What the *Bleep* Did You Say? Limits to What You Can Say in Your Copy

When it comes to copywriting and content creation, we look for ways to be unique. We do our best to find creative ways to stand out and be memorable in our writing for clients. But are there boundaries to what you can say in your copy?

Posted in #badcopy, #blogposts, #brandcontent, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #freelance copywriter and editor, #goodcopy, #websitecopy, #wordassassin, #wordpour, #writeright

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Want To Improve Your Business Attitude (And Sales)? Try Some Gratitude!

by Sheral DeVaughn March 30, 2021

Want To Improve Your Business Attitude (And Sales)? Try Some Gratitude!

Gratitude is an attitude. It's an approach to the way you live and do things. It's an effort of positivity. Not only does it improve your personal life, but it can make things better in your business as well.

So what are some ways you can show your gratitude in your copywriting and copy content?

Posted in #bizsuccess, #brandcontent, #businesssuccess, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #goodcopy, #gratitude, #smallbiz, #smallbiztipsandtricks, #smallbusiness, #smallbusinesstipsandtricks, #solopreneur, #websitecopy, #wordassassin, #wordpour, #writeright

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Getting the Most Bang For Your Buck: Your Sales Page "How To"

by Sheral DeVaughn March 23, 2021

Getting the Most Bang For Your Buck: Your Sales Page "How To"

The sales page is one of the most important, and most difficult, pieces of copy to write. For a business, it is the make or break area for converting leads into sales.

Old fashioned salesmanship is king here, and no amount of digital-age "magic" can replace it. So how do you go about getting the best response from your copy?

Posted in #bizsuccess, #brandstories, #businesssuccess, #calltoaction, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #goodcopy, #headlines, #painpoints, #salescopy, #salespage, #salespagecopy, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #storytelling, #websitecopy, #wordassassin, #wordpour, #writeright

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Does Your Copy Sizzle or Suck? How Can You Tell?

by Sheral DeVaughn March 16, 2021

Does Your Copy Sizzle or Suck? How Can You Tell?

You've spent countless hours writing all about what you do and how great your copy is. So many hours that you can't remember the last time you cooked dinner or watched a movie with your spouse. So why isn't anyone buying what you're selling?

There's a good chance it's because your copy sucks.

So how do you know if you're writing bad copy? Here's a few examples:

Posted in #badcopy, #blogposts, #brandcontent, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #goodcopy, #salescopy, #shittycopy, #smallbiz, #smallbusiness, #valueemails, #websitecopy, #wordassassin, #wordpour, #writeright

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Do you know the Best Copywriting Secret? Stop Using All The Words!

by Sheral DeVaughn March 9, 2021

Do you know the Best Copywriting Secret? Stop Using All The Words!

Most people think they need to use more words to explain their product or service when writing copy. They think they need to come up with continuous clever lines. They use jargon or big words to impress and sound like an expert.

What you're doing is making your customers or readers tune out.

So how do you deliver an effective message without using "all the words?" Stick with the "Less is More" approach to each of the following:

Posted in #c3specialties, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #entrepreneur, #freelance copywriter and editor, #goodcopy, #headlines, #professionalservices, #smallbiz, #smallbusiness, #solopreneur, #wordassassin, #wordpour, #writeright

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Copywriting or Creating Content? How to Know If You Are Writing Right

by Sheral DeVaughn February 23, 2021

Copywriting or Creating Content? How to Know If You Are Writing Right

In business, we know we have to get our message out in front of customers in order to get sales conversions, but when should you be using copywriting and when should you focus on creating content? Is there even a difference?

Spoiler alert: yes, there is a difference.

While copywriting and content writing are similar, there are a couple of major differences.

The first difference is in the purpose of what you are writing. Copywriting is the art of selling people on an idea, a brand, or a belief. The intent behind it is to persuade a customer to buy or use a product or service. Copywriting blends the product and voice or story of a company together to create branding. It plays upon feelings and emotions that are tied to a particular product or service.

Content is writing with a specific purpose in mind meant to inform, educate, or entertain. Often times you'll hear this referred to as value writing, because it offers customers something they can use without having a hard pitch thrown at them. It needs to pass quality information along that aligns with your brand's voice, but is a really good read as well.

Copywriting sells an idea. Content writing aims creates valuable content to help your audience understand your brand's voice and create interest.

The next difference is the job itself.

Content writers can be anyone. They don't have to be professionals. Anyone and everyone on social media writes content with every post. Some are better than others. Some examples of content writing (besides you Aunt Molly's latest dinner commentary on Facebook) are blog posts (like this one), books/e-books, newspaper or magazine articles, and newsletters.

Copywriters are professionals whose job is to write compelling marketing copy. It can come in a variety of forms from slogans and taglines, to websites, email campaigns, and social media ads. Copywriters have developed their skills to more effectively sell you on a marketing idea.

Business owners will need to use a balance of both writing styles in order to grow their customer base. The secret is knowing when to use each type so you will always know how to write "right."

Sheral~Owner/Founder of C3 Specialties

Posted in #brandcontent, #brandstories, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingtips, #freelance copywriter and editor, #goodcopy, #professionalservices, #smallbiz, #smallbusiness, #wordassassin, #wordpour, #writeright

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Falling Into the Rabbit Hole: Weekend #Wordpour

by Sheral DeVaughn February 19, 2021

Falling Into the Rabbit Hole: Weekend #Wordpour

Recently I was asked why a freelance copywriter like myself was taking time to wax poetically in a blog post about whiskeys and wines...what could possibly connect these two seemingly different things?

Posted in #brandcontent, #brandstories, #c3specialties, #copy, #copyninja, #copywriter, #copywriting, #copywritingtips, #freelance copywriter and editor, #RabbitHole, #RabbitHoleBoxergrail, #RabbitHolerye, #rye, #whiskey, #wordassassin, #wordpour, #writeright

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How to Write Good Copy When You Aren't A Copywriter

by Sheral DeVaughn February 16, 2021

How to Write Good Copy When You Aren't A Copywriter

Copywriting isn't as easy as people think it is. It's even hard for professional copywriters at times. So how do you write good copy if you aren't very good at writing?

Posted in #brandcontent, #brandstories, #c3specialties, #copy, #copyninja, #copywriter, #copywriting, #copywritingtips, #freelance copywriter and editor, #goodcopy, #professionalservices, #smallbusiness, #wordassassin, #wordpour, #writeright

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