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Extra, Extra...Read All About It: 10 Secrets To Writing Better Headlines

by Sheral DeVaughn May 25, 2021

Extra, Extra...Read All About It: 10 Secrets To Writing Better Headlines

You could make a strong argument that the headline is the single most important piece of your copy.

Without a catchy headline, the benefits of your product might never be seen.

So how do you create a headline that grabs attention? Let's look at 10 ways you can improve your headlines.

Posted in #blogposts, #brandcontent, #businesssuccess, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #emailcopy, #headlines, #salesemail, #salesemailcopy, #salespagecopy, #smallbizsuccess, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #valueemails, #wordassassin, #wordpour, #writeright

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It's All In the Details: Why Descriptive Parts of Speech Are So Important

by Sheral DeVaughn May 21, 2021

It's All In the Details: Why Descriptive Parts of Speech Are So Important

We live in an age of fitting everything into 100 characters or less in our social media posts. The "less is more" era of copywriting. But is it actually more?

Posted in #contentwriting, #copy, #copycontent, #copywriting, #goodcopy, #marketingcopy, #partsofspeech #adjectives #adverbs, #salescopy, #socialmediacopy, #storytelling, #weekendwordpour, #wordassassin, #wordpour, #writeright

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Could A Smiley Face Be Bad For Business? Using Emojis In Your Copy

by Sheral DeVaughn May 17, 2021

Could A Smiley Face Be Bad For Business? Using Emojis In Your Copy

Emojis. Everywhere you look, there seems to be a new symbol popping up to greet you. Estimates state that 92% of people globally use emojis in their online communications. But as prevalent as they may be, are they appropriate to use in your business copy?

Posted in #brandcontent, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #emailcopy, #emojis, #goodcopy, #humorouscopy, #marketingcopy, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #socialmediacopy, #websitecopy, #wordassassin, #wordpour, #writeright

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Writing a Sales Email Like A Sith-Lord (Let Your Words Flow Like the Force)

by Sheral DeVaughn May 4, 2021

Writing a Sales Email Like A Sith-Lord (Let Your Words Flow Like the Force)

We've got some tips on how to write using the "force." In this case, we'll look at how to write a sales email.

But we aren't talking about young LUKE Skywalker and writing like a Jedi. We're talking Annakin (aka Darth Vader, Luke's Dad) and writing like a Sith-Lord.

Posted in #calltoaction, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #emailcopy, #headlines, #jedi, #painpoints, #productsales, #salescopy, #salesemail, #salesemailcopy, #sithlord, #starwars, #wordassassin, #wordpour, #writeright

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My Product Sells Itself! Why You Actually NEED a Good Product Description

by Sheral DeVaughn April 27, 2021

My Product Sells Itself! Why You Actually NEED a Good Product Description

If you're not paying attention to your product descriptions, you're losing money.

Your product does NOT sell itself.

So how do you write a product page that creates consumer clicks to sales conversions?

Posted in #bizsuccess, #brandcontent, #businesssuccess, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #freelance copywriter and editor, #goodcopy, #productdescriptions, #productimages, #productpages, #productsales, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #storytelling, #websitecopy, #wordassassin, #wordpour, #writeright

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How to Celebrate Some Business Success With A Wacky Holiday

by Sheral DeVaughn April 23, 2021

How to Celebrate Some Business Success With A Wacky Holiday

Why would a business want to use non-traditional holidays in their marketing content strategies?

Businesses can get big boosts from creating copy around small or whacky "holidays." You need to know when and HOW to use them to be effective.

Posted in #brandcontent, #celebrations, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #EarthDay, #freelance copywriter and editor, #GermanBeerDay, #goodcopy, #holidays, #humorouscopy, #iambicpentameter, #Shakespeare, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #TalkLikeShakespeareDay, #weekendwordpour, #wordassassin, #wordpour, #writeright

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Bio HAZARD: Why A Low (or NO) Profile Can Mean Missed Opportunities

by Sheral DeVaughn April 20, 2021

There's one, short and simple piece of marketing copy that gets overlooked or glossed over. It's one of the best tools you can have for networking and for prospects. What is it?...

Posted in #aboutsection, #bios, #bizsuccess, #brandcontent, #businesssuccess, #calltoaction, #contentwriting, #copy, #copycontent, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #profiles, #smallbusinesstipsandtricks, #socialmediabio, #socialmediaprofile, #solopreneur, #websitecopy, #websiteprofile, #wordassassin, #wordpour, #writeright

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Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.

by Sheral DeVaughn April 13, 2021

Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.

How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?

Yes. It definitely matters.

Posted in #badcopy, #bizsuccess, #brandcontent, #businesssuccess, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #freelance copywriter and editor, #goodcopy, #professionalservices, #salescopy, #salespagecopy, #smallbizsuccess, #smallbiztipsandtricks, #smallbusinesssuccess, #smallbusinesstipsandtricks, #solopreneur, #websitecopy, #wordassassin, #wordpour, #writeright

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How My Copywriting Was Helped By Kayak Racing: A Small Biz Marathon

by Sheral DeVaughn April 9, 2021

How My Copywriting Was Helped By Kayak Racing: A Small Biz Marathon

Instead of looking at small business ownership as a sprint to success, look at it as a marathon or an ultra event.

Here's how training to race is the same way you should "train" for business success.

Posted in #bizsuccess, #businesspain, #businesssuccess, #contentwriting, #copy, #copywriter, #copywriting, #entrepreneur, #freelance copywriter and editor, #paininbusiness, #smallbiz, #smallbizsuccess, #smallbusiness, #smallbusinesssuccess, #solopreneur, #weekendwordpour, #wordassassin, #wordpour, #writeright, kayak racing, kayaking, MR340

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What the Bleep Did You Say? Limits to What You Can Say in Your Copy

by Sheral DeVaughn April 6, 2021

What the *Bleep* Did You Say? Limits to What You Can Say in Your Copy

When it comes to copywriting and content creation, we look for ways to be unique. We do our best to find creative ways to stand out and be memorable in our writing for clients. But are there boundaries to what you can say in your copy?

Posted in #badcopy, #blogposts, #brandcontent, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #freelance copywriter and editor, #goodcopy, #websitecopy, #wordassassin, #wordpour, #writeright

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Want To Improve Your Business Attitude (And Sales)? Try Some Gratitude!

by Sheral DeVaughn March 30, 2021

Want To Improve Your Business Attitude (And Sales)? Try Some Gratitude!

Gratitude is an attitude. It's an approach to the way you live and do things. It's an effort of positivity. Not only does it improve your personal life, but it can make things better in your business as well.

So what are some ways you can show your gratitude in your copywriting and copy content?

Posted in #bizsuccess, #brandcontent, #businesssuccess, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #entrepreneur, #goodcopy, #gratitude, #smallbiz, #smallbiztipsandtricks, #smallbusiness, #smallbusinesstipsandtricks, #solopreneur, #websitecopy, #wordassassin, #wordpour, #writeright

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Getting the Most Bang For Your Buck: Your Sales Page "How To"

by Sheral DeVaughn March 23, 2021

Getting the Most Bang For Your Buck: Your Sales Page "How To"

The sales page is one of the most important, and most difficult, pieces of copy to write. For a business, it is the make or break area for converting leads into sales.

Old fashioned salesmanship is king here, and no amount of digital-age "magic" can replace it. So how do you go about getting the best response from your copy?

Posted in #bizsuccess, #brandstories, #businesssuccess, #calltoaction, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #copywritingtipsandtricks, #goodcopy, #headlines, #painpoints, #salescopy, #salespage, #salespagecopy, #smallbiztipsandtricks, #smallbusinesstipsandtricks, #storytelling, #websitecopy, #wordassassin, #wordpour, #writeright

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