Blog
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Writing a Sales Email Like A Sith-Lord (Let Your Words Flow Like the Force)
We've got some tips on how to write using the "force." In this case, we'll look at how to write a sales email.
But we aren't talking about young LUKE Skywalker and writing like a Jedi. We're talking Annakin (aka Darth Vader, Luke's Dad) and writing like a Sith-Lord. -
My Product Sells Itself! Why You Actually NEED a Good Product Description
If you're not paying attention to your product descriptions, you're losing money.Your product does NOT sell itself.So how do you write a product page that creates consumer clicks to sales conversions? -
How to Celebrate Some Business Success With A Wacky Holiday
Why would a business want to use non-traditional holidays in their marketing content strategies?Businesses can get big boosts from creating copy around small or whacky "holidays." You need to know when and HOW to use them to be effective. -
Bio HAZARD: Why A Low (or NO) Profile Can Mean Missed Opportunities
There's one, short and simple piece of marketing copy that gets overlooked or glossed over. It's one of the best tools you can have for networking and for prospects. What is it?... -
Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.
How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?Yes. It definitely matters. -
How My Copywriting Was Helped By Kayak Racing: A Small Biz Marathon
Instead of looking at small business ownership as a sprint to success, look at it as a marathon or an ultra event.
Here's how training to race is the same way you should "train" for business success.
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What the *Bleep* Did You Say? Limits to What You Can Say in Your Copy
When it comes to copywriting and content creation, we look for ways to be unique. We do our best to find creative ways to stand out and be memorable in our writing for clients. But are there boundaries to what you can say in your copy? -
Want To Improve Your Business Attitude (And Sales)? Try Some Gratitude!
Gratitude is an attitude. It's an approach to the way you live and do things. It's an effort of positivity. Not only does it improve your personal life, but it can make things better in your business as well.
So what are some ways you can show your gratitude in your copywriting and copy content?
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Are You Failing For Success, Or Failing To Succeed?-Weekend #Wordpour
We all have failures in our personal and professional lives. The question becomes, "how do we recover from it?" And is it possible that failing is what makes us become successful in our businesses in the end? -
Does Your Copy Sizzle or Suck? How Can You Tell?
You've spent countless hours writing all about what you do and how great your copy is. So many hours that you can't remember the last time you cooked dinner or watched a movie with your spouse. So why isn't anyone buying what you're selling?There's a good chance it's because your copy sucks.So how do you know if you're writing bad copy? Here's a few examples: -
The Best of Both (Whiskey) Worlds- Weekend #Wordpour
We wondered if it was possible to create something new and valuable while staying true to your craft.
Teaming up to create a better idea or product is what drew me to this weekend's #wordpour selection. Okay, the bourbon might have had a little something to do with my choice too. I wouldn't be enjoying any of it without the teamwork of the two whiskey legends who created Legent.
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Do you know the Best Copywriting Secret? Stop Using All The Words!
Most people think they need to use more words to explain their product or service when writing copy. They think they need to come up with continuous clever lines. They use jargon or big words to impress and sound like an expert.What you're doing is making your customers or readers tune out.So how do you deliver an effective message without using "all the words?" Stick with the "Less is More" approach to each of the following:
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