Blog
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Writing a Sales Email Like A Sith-Lord (Let Your Words Flow Like the Force)
We've got some tips on how to write using the "force." In this case, we'll look at how to write a sales email.
But we aren't talking about young LUKE Skywalker and writing like a Jedi. We're talking Annakin (aka Darth Vader, Luke's Dad) and writing like a Sith-Lord. -
My Product Sells Itself! Why You Actually NEED a Good Product Description
If you're not paying attention to your product descriptions, you're losing money.Your product does NOT sell itself.So how do you write a product page that creates consumer clicks to sales conversions? -
How to Celebrate Some Business Success With A Wacky Holiday
Why would a business want to use non-traditional holidays in their marketing content strategies?Businesses can get big boosts from creating copy around small or whacky "holidays." You need to know when and HOW to use them to be effective. -
Bio HAZARD: Why A Low (or NO) Profile Can Mean Missed Opportunities
There's one, short and simple piece of marketing copy that gets overlooked or glossed over. It's one of the best tools you can have for networking and for prospects. What is it?... -
The 9 Circles of Hell in Small Business Collaborations: See You Soon?
As small business owners, we realize the importance of collaborations for growth. But what is stopping us from enjoying success when joining forces? -
Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.
How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?Yes. It definitely matters. -
How My Copywriting Was Helped By Kayak Racing: A Small Biz Marathon
Instead of looking at small business ownership as a sprint to success, look at it as a marathon or an ultra event.
Here's how training to race is the same way you should "train" for business success.
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What the *Bleep* Did You Say? Limits to What You Can Say in Your Copy
When it comes to copywriting and content creation, we look for ways to be unique. We do our best to find creative ways to stand out and be memorable in our writing for clients. But are there boundaries to what you can say in your copy? -
Born of Frustration: How To Channel Pain Into Small Business Success
According to data from the U.S. Bureau of Labor Statistics, about 20% of U.S. small businesses fail within the first year. By the end of their fifth year, roughly 50% are struggling.So how do the success stories overcome the odds and succeed?They embrace their pain. -
Want To Improve Your Business Attitude (And Sales)? Try Some Gratitude!
Gratitude is an attitude. It's an approach to the way you live and do things. It's an effort of positivity. Not only does it improve your personal life, but it can make things better in your business as well.
So what are some ways you can show your gratitude in your copywriting and copy content?
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Your Biggest Business Competitor? The Answer Is Smiling Right At You.
So often when we go into business for ourselves, we focus on how fast we can become successful. But what does that success look like? It's different things to different people.
So who should you look at to measure your business success?
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Getting the Most Bang For Your Buck: Your Sales Page "How To"
The sales page is one of the most important, and most difficult, pieces of copy to write. For a business, it is the make or break area for converting leads into sales.Old fashioned salesmanship is king here, and no amount of digital-age "magic" can replace it. So how do you go about getting the best response from your copy?
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