Blog
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The 3 Bears Approach To Copy Length: How Much Is "Just Right?"
Writing the perfect amount of copy is a lot like the tale of Goldilocks and the 3 Bears.Is it too long?Too short?And how do I know when it's "just right."There's no way to answer it with a definitive word count.But there are a few ways to figure out if you've got the right amount of information in the right places. -
Any Publicity Is Good Publicity: Why You Shouldn't Mention Your Competitors
If your copy is talking about your competition, you're giving potential customers a reason to check them out. You're giving them the name of someone else they can buy from. You might be introducing them to your competition when they didn't know they even existed!
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How Laughter Is the Best Medicine For Work and Play
If laughing can help to remedy personal obstacles, can it also help you to improve your business?Indeed it can! -
6 Key Ways To Stop Your Business Blog From Being "Blah"
Blogs are one of the most cost-effective marketing tools in your arsenal. While they aren't always easy and they take up time to write them, the benefits of a GOOD business blog make them worth doing.
Do you know how to write good blog content?
Let's go over 8 tips on how to take your blog from "blah" to "blazing."
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Quit Is A 4-Letter Word: 5 Ways To Improve Mental Toughness
I had the opportunity to speak with Mental Performance Coach and Speaker, Lauren Johnson. Lauren is the former Mental Conditioning Coordinator for the New York Yankees. She explained mental toughness as "showing up as the best version of yourself regardless of the situation."That sounded great for a professional athlete, but I wanted to know how it applied to entrepreneurs or amateur athletes. What could we learn about mental toughness skills to improve our own performance?Lauren offered a simple answer: "Let your struggles form your strengths." Then she offered these tips for improving our mental toughness: -
Want To Get The Edge On Your Competition For Free? Try Courtesy
Is courtesy in business nearly extinct? Perhaps we should be doing more to save courtesy and let it thrive. After all, it can have tremendous positive impact for both customers and businesses. -
Extra, Extra...Read All About It: 10 Secrets To Writing Better Headlines
You could make a strong argument that the headline is the single most important piece of your copy.
Without a catchy headline, the benefits of your product might never be seen.So how do you create a headline that grabs attention? Let's look at 10 ways you can improve your headlines. -
Could A Smiley Face Be Bad For Business? Using Emojis In Your Copy
Emojis. Everywhere you look, there seems to be a new symbol popping up to greet you. Estimates state that 92% of people globally use emojis in their online communications. But as prevalent as they may be, are they appropriate to use in your business copy? -
My Product Sells Itself! Why You Actually NEED a Good Product Description
If you're not paying attention to your product descriptions, you're losing money.Your product does NOT sell itself.So how do you write a product page that creates consumer clicks to sales conversions? -
How to Celebrate Some Business Success With A Wacky Holiday
Why would a business want to use non-traditional holidays in their marketing content strategies?Businesses can get big boosts from creating copy around small or whacky "holidays." You need to know when and HOW to use them to be effective. -
Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.
How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?Yes. It definitely matters. -
Born of Frustration: How To Channel Pain Into Small Business Success
According to data from the U.S. Bureau of Labor Statistics, about 20% of U.S. small businesses fail within the first year. By the end of their fifth year, roughly 50% are struggling.So how do the success stories overcome the odds and succeed?They embrace their pain.
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