Blog
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Bio HAZARD: Why A Low (or NO) Profile Can Mean Missed Opportunities
There's one, short and simple piece of marketing copy that gets overlooked or glossed over. It's one of the best tools you can have for networking and for prospects. What is it?... -
Grammar and Spelling and Punctuation: Oh My! Why it pays to Write Right.
How much time and effort do you put into your writing? You might use spellcheck, but do you consider much more than that? Do you spend more time searching for the perfect emoji than you do creating your message? Does it matter?Yes. It definitely matters. -
What the *Bleep* Did You Say? Limits to What You Can Say in Your Copy
When it comes to copywriting and content creation, we look for ways to be unique. We do our best to find creative ways to stand out and be memorable in our writing for clients. But are there boundaries to what you can say in your copy? -
Want To Improve Your Business Attitude (And Sales)? Try Some Gratitude!
Gratitude is an attitude. It's an approach to the way you live and do things. It's an effort of positivity. Not only does it improve your personal life, but it can make things better in your business as well.
So what are some ways you can show your gratitude in your copywriting and copy content?
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Getting the Most Bang For Your Buck: Your Sales Page "How To"
The sales page is one of the most important, and most difficult, pieces of copy to write. For a business, it is the make or break area for converting leads into sales.Old fashioned salesmanship is king here, and no amount of digital-age "magic" can replace it. So how do you go about getting the best response from your copy?
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Does Your Copy Sizzle or Suck? How Can You Tell?
You've spent countless hours writing all about what you do and how great your copy is. So many hours that you can't remember the last time you cooked dinner or watched a movie with your spouse. So why isn't anyone buying what you're selling?There's a good chance it's because your copy sucks.So how do you know if you're writing bad copy? Here's a few examples: -
Do you know the Best Copywriting Secret? Stop Using All The Words!
Most people think they need to use more words to explain their product or service when writing copy. They think they need to come up with continuous clever lines. They use jargon or big words to impress and sound like an expert.What you're doing is making your customers or readers tune out.So how do you deliver an effective message without using "all the words?" Stick with the "Less is More" approach to each of the following:
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