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The Best of Both (Whiskey) Worlds- Weekend #Wordpour

by Sheral DeVaughn March 12, 2021

The Best of Both (Whiskey) Worlds- Weekend #Wordpour

We wondered if it was possible to create something new and valuable while staying true to your craft.

Teaming up to create a better idea or product is what drew me to this weekend's #wordpour selection. Okay, the bourbon might have had a little something to do with my choice too. I wouldn't be enjoying any of it without the teamwork of the two whiskey legends who created Legent.

Posted in #bourbon, #brandcontent, #brandstories, #contentwriting, #copywriter, #copywriting, #entrepreneur, #FredNoe, #Japanesewhisky, #JimBeam, #Kentuckybourbon, #Kentuckywhiskey, #Legent, #LegentBourbon, #ShinjiFukuyo, #smallbiz, #smallbusiness, #solopreneur, #Suntory, #whiskey, #wordpour

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Do you know the Best Copywriting Secret? Stop Using All The Words!

by Sheral DeVaughn March 9, 2021

Do you know the Best Copywriting Secret? Stop Using All The Words!

Most people think they need to use more words to explain their product or service when writing copy. They think they need to come up with continuous clever lines. They use jargon or big words to impress and sound like an expert.

What you're doing is making your customers or readers tune out.

So how do you deliver an effective message without using "all the words?" Stick with the "Less is More" approach to each of the following:

Posted in #c3specialties, #contentwriting, #copy, #copycontent, #copyninja, #copywriter, #copywriting, #copywritingsecrets, #copywritingtips, #entrepreneur, #freelance copywriter and editor, #goodcopy, #headlines, #professionalservices, #smallbiz, #smallbusiness, #solopreneur, #wordassassin, #wordpour, #writeright

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The 7 Deadly Sins of Small Business

by Sheral DeVaughn March 2, 2021

We know all about lust, greed, pride, and envy, and their pals' gluttony, sloth, and wrath, but how often do we think of the deadly seven with respect to our business?

Posted in #7DeadlySins, #c3specialties, #copy, #copywriting, #professionalservices, #SBPACE, #smallbiz, #smallbusiness, #wordassassin, #wordpour

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Copywriting or Creating Content? How to Know If You Are Writing Right

by Sheral DeVaughn February 23, 2021

Copywriting or Creating Content? How to Know If You Are Writing Right

In business, we know we have to get our message out in front of customers in order to get sales conversions, but when should you be using copywriting and when should you focus on creating content? Is there even a difference?

Spoiler alert: yes, there is a difference.

While copywriting and content writing are similar, there are a couple of major differences.

The first difference is in the purpose of what you are writing. Copywriting is the art of selling people on an idea, a brand, or a belief. The intent behind it is to persuade a customer to buy or use a product or service. Copywriting blends the product and voice or story of a company together to create branding. It plays upon feelings and emotions that are tied to a particular product or service.

Content is writing with a specific purpose in mind meant to inform, educate, or entertain. Often times you'll hear this referred to as value writing, because it offers customers something they can use without having a hard pitch thrown at them. It needs to pass quality information along that aligns with your brand's voice, but is a really good read as well.

Copywriting sells an idea. Content writing aims creates valuable content to help your audience understand your brand's voice and create interest.

The next difference is the job itself.

Content writers can be anyone. They don't have to be professionals. Anyone and everyone on social media writes content with every post. Some are better than others. Some examples of content writing (besides you Aunt Molly's latest dinner commentary on Facebook) are blog posts (like this one), books/e-books, newspaper or magazine articles, and newsletters.

Copywriters are professionals whose job is to write compelling marketing copy. It can come in a variety of forms from slogans and taglines, to websites, email campaigns, and social media ads. Copywriters have developed their skills to more effectively sell you on a marketing idea.

Business owners will need to use a balance of both writing styles in order to grow their customer base. The secret is knowing when to use each type so you will always know how to write "right."

Sheral~Owner/Founder of C3 Specialties

Posted in #brandcontent, #brandstories, #c3specialties, #contentwriting, #copy, #copycontent, #copywriter, #copywriting, #copywritingtips, #freelance copywriter and editor, #goodcopy, #professionalservices, #smallbiz, #smallbusiness, #wordassassin, #wordpour, #writeright

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How to Write Good Copy When You Aren't A Copywriter

by Sheral DeVaughn February 16, 2021

How to Write Good Copy When You Aren't A Copywriter

Copywriting isn't as easy as people think it is. It's even hard for professional copywriters at times. So how do you write good copy if you aren't very good at writing?

Posted in #brandcontent, #brandstories, #c3specialties, #copy, #copyninja, #copywriter, #copywriting, #copywritingtips, #freelance copywriter and editor, #goodcopy, #professionalservices, #smallbusiness, #wordassassin, #wordpour, #writeright

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Should You Hire A Freelance Copywriter or Professional Services Company?

by Sheral DeVaughn February 9, 2021

Should You Hire A Freelance Copywriter or Professional Services Company?

At some point over the course of time, your business is going to need copywriting for your website content, social media ads, email campaigns, or any other number of written communications. So how do you know if you should hire an agency to handle all of your professional services or if you should hire a freelance copywriter?

Posted in #c3specialties, #copyninja, #copywriter, #copywriting, #freelance copywriter and editor, #marketingagencies, #professionalservices, #smallbiz, #smallbusiness, #wordpour, #writeright

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READ ALL ABOUT IT! Why A Great Headline Is Crucial For Your Copy.

by Sheral DeVaughn February 2, 2021

READ ALL ABOUT IT! Why A Great Headline Is Crucial For Your Copy.

You spend hours putting together websites, press releases, email marketing campaigns...even company profiles. So why isn't anyone reading them?

Chances are, it's your headline.

So how do you create a headline to grab attention? Here are a few tips on how to create some "zing."

Posted in #c3specialties, #copyninja, #copywriter, #copywriting, #freelance copywriter and editor, #headlines, #smallbiz, #smallbusiness, #solopreneur, #wordpour, #writeright

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WHY NOW? WHY NOT?!!? LAUNCHING A COPYWRITING BUSINESS DREAM

by Sheral DeVaughn January 23, 2021

WHY NOW? WHY NOT?!!? LAUNCHING A COPYWRITING BUSINESS DREAM

When I decided to launch a freelance copywriting and editing business during a pandemic everyone thought I was crazy. The question that kept coming up was “why now?”.

Posted in #c3specialties, #copyninja, #copywriter, #copywriting, #freelance copywriter and editor, #newbiz, #smallbiz, #smallbusiness, #solopreneur, #wordpour, #writeright

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