We wondered if it was possible to create something new and valuable while staying true to your craft.
Teaming up to create a better idea or product is what drew me to this weekend's #wordpour selection. Okay, the bourbon might have had a little something to do with my choice too. I wouldn't be enjoying any of it without the teamwork of the two whiskey legends who created Legent.
Most people think they need to use more words to explain their product or service when writing copy. They think they need to come up with continuous clever lines. They use jargon or big words to impress and sound like an expert.What you're doing is making your customers or readers tune out.So how do you deliver an effective message without using "all the words?" Stick with the "Less is More" approach to each of the following:
You spend hours putting together websites, press releases, email marketing campaigns...even company profiles. So why isn't anyone reading them?
Chances are, it's your headline.
So how do you create a headline to grab attention? Here are a few tips on how to create some "zing."
When I decided to launch a freelance copywriting and editing business during a pandemic everyone thought I was crazy. The question that kept coming up was “why now?”.
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